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ABOUT THE BLOGGER
Barb EdsonGeneral Manager, Marketing, Cloud & Enterprise
Barb Edson is a general manager of the Cloud & Enterprise Marketing team at Microsoft, leading the Internet of Things (IoT) Industry team responsible for product and industry marketing targeting enterprise line-of-business (LOB) decision-makers with Microsoft's cloud-based business solutions for IoT.
Since joining the group in 2010, Barb has been responsible for product management, business development, marketing communications and enterprise sales across the breadth of Microsoft’s products for intelligent system solutions targeting IoT, including the recently launched Microsoft Azure Intelligent Systems Service. Under her leadership, the team launched a range of new solutions and programs for enterprises and Microsoft’s ecosystem partners to capitalize on new business opportunities provided by IoT.
Barb has been with Microsoft since 2005. She originally joined the company as the senior director of product marketing where she was responsible for the launch of Microsoft Dynamics, one of the company’s major brands. She later became the chief of staff for the Microsoft Business Division where she was responsible for overseeing its global administration and operations.
Before joining Microsoft, Barb spent more than 15 years in a broad range of senior leadership positions in marketing and product strategy for companies such as PeopleSoft Inc. and Great Plains Software.
Posted By Barb EdsonGeneral Manager, Marketing
I recently discussed the Internet of Your Things, Microsoft’s point of view on the Internet of Things (IoT) — essentially the opportunity for businesses to connect data from devices and sensors with the cloud and business intelligence tools to gain new insights, optimize processes, identify new revenue opportunities and more.
Comments Internet of Things
Posted By Barb EdsonGeneral Manager, Marketing and Business Development
At Windows Embedded, IoT is our DNA; the technologies and services we create exist to help enterprises derive value from the Internet of Things (IoT), whatever their size, their industry or their unique business goals. We’ve summarized the myriad benefits for enterprises that adopt an IoT strategy in a “top ten” list, and we’re especially excited to see Susan Hauser, Microsoft’s Corporate Vice President, Enterprise and Partner Group, writing about it today on the Official Microsoft Blog.
One of the most exciting parts of the job for us here at Windows Embedded is learning about innovative, real-world applications of our technology. These applications always drive business forward with incredible access to new operational intelligence; often, there’s a truly human side to the story, too, and that’s one reason we’re particularly interested in the Autolib’ car-sharing solution in and around Paris.
We recently profiled Autolib’s cutting-edge solution on the Windows Embedded News Center; today, I’m pleased to share with you a video of the Autolib’ system our team shot in Paris. It’s a vivid reminder of how Microsoft and Windows Embedded technology can have a positive impact on daily life — here, by relieving traffic congestion and pollution, and giving millions of Parisians a better way to get where they’re going. The Paris program is so successful that it’s expanding to the U.S.; it’s just been announced that the solution’s developer is planning to launch a similar Windows Embedded-based solution in Indianapolis, some time in late 2014.
Comments Intelligent Systems
On the heels of our recent release of the Windows Embedded 8 platform, we’re making another member of the Windows Embedded family available today — Windows Embedded 8 Industry. David Wurster, Microsoft Windows Embedded’s senior product manager, has details on how Windows Embedded has evolved beyond point-of-service (POS) systems in retail to do much more in the Windows 8 era.
A couple of weeks ago, we announced the availability of Windows Embedded 8 Pro and Windows Embedded 8 Standard, bringing a modern OS with tons of capabilities to edge devices within intelligent systems.
Building on that announcement, today we’re making available Windows Embedded 8 Industry. The name reflects a broad scope of possibilities to further expand the Windows Embedded 8 family across a range of industries and targeted intelligent system scenarios.
Comments Windows Embedded Standard
Posted By Barb EdsonGeneral Manager, Marketing, Microsoft Cloud and Enterprise
I’m here in Washington, D.C., at Microsoft’s Worldwide Partner Conference (WPC), spotlighting our Internet of Things (IoT) strategy and associated technologies.
Microsoft’s focus at WPC this year is the “five trends of the modern IT industry” — cloud, data, leadership, mobility and social — and it’s worth noting IoT’s clear relevance. Underscoring IoT’s tremendous opportunity across these trends as a business catalyst for our partners is a significant focus for me during the event, and we’re offering multiple IoT-related sessions — including one on using our new Microsoft Azure Intelligent Systems Service — to help partners capitalize on the opportunity.