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ABOUT THE BLOGGER
Barb EdsonGeneral Manager, Marketing and Business Development
Barb Edson is the general manager of the Windows Embedded Marketing and Business Development Group at Microsoft Corp. Since joining the group in 2010, she has been responsible for the product management, marketing, business development and partner alliances for each of the flexible, powerful Windows Embedded platforms. Under her leadership, the team has launched a range of new initiatives to increase the business opportunity for OEMs and create solutions that meet enterprise requirements for line-of-business devices that are interoperable, compatible and differentiated. In recent months she has led the expansive launch of the industry wide Intelligent Systems initiative.
Posted By Barb EdsonGeneral Manager, Marketing and Business Development
With the holiday shopping season behind us and my upcoming travel to next week’s National Retail Federation (NRF) Annual Convention & EXPO in New York, I’ve been thinking about the opportunity we frequently discuss with retailers and hospitality organizations to transform the customer experience with intelligent systems—perhaps none as tangible as a fresh, delicious, custom-brewed cup of Costa Coffee.
The story behind the iconic red Costa Express vending machines really underscores the power and flexibility of the Microsoft platform. The UK’s leading self-service espresso bar, Costa Coffee’s acquisition of Coffee Nation in 2011 resulted in the birth of Costa Express. There are now more than 2,500 machines in the UK since the launch of Costa Express 18 months ago. Moving forward, our consulting team worked with Costa to customize a solution that met their business goals—specifically capitalizing on actionable data to drive greater ROI for Costa and, soon, a better cup for coffee lovers.
When Costa decided to build a next-generation coffee-serving machine, they wanted a flexible, end-to-end solution, so they sought out the leader in platforms for intelligent systems, business analytics and cloud computing. Working with partner Bsquare, Costa created a scalable intelligent system that delivers on the company’s goal of bringing a smarter, more connected and richer experience to the customer.
Just as it takes more than a bean to make a good cup of coffee, it takes more than a chip to run an intelligent system. The flexibility of the Windows Embedded platform was key for Bsquare and Costa; with the power to support a range of architectures, Microsoft is able to help partners develop solutions that exactly meet their needs.
Comments Windows Embedded Standard
At Microsoft, we’ve been talking about—and creating technologies around--the Internet of Things for years, but occasionally, we’re reminded how rapidly this market is evolving. My colleague Kevin Dallas recently commented about the mixed-bag news that the term “Internet of Things” is now listed in the Oxford English Dictionary (OED). The downside of this pop-culture milestone is that the OED still calls the technology “proposed.”
Barcelona is considered by many to be a world-class “smart city,” powered by Microsoft technologies. Read more on the CityNext website.
That would be news to the hundreds of enterprises across major industries already realizing value from the vast promise of the Internet of Things, by deploying intelligent devices as part of intelligent systems. Many businesses have been reaping the benefits for several years, and as these technologies continue to mature, the possibilities seem ever-more limitless; lately, exciting opportunities have been emerging in the burgeoning field of “smart cities.”
Comments Intelligent Systems
A couple of weeks ago, at the Intelligent Systems Leadership Summit, I had a chance to catch David Wurster’s presentation on new features and functionality in the Windows Embedded 8 platform. As senior product marketing manager for Embedded, David has a great vantage point to see all of the cool things going on with Windows Embedded 8 as the new suite of products are rolled out over the next year. The following is a blog post he put together for me, so we could share those features in this space.
Over the next year, we're bringing Windows 8 to the embedded market, allowing OEMs, enterprises, developers and other partners to build devices and applications that offer a high-performance, fast, fluid experience without sacrificing any of the security and flexibility that the reimagined Windows delivers:
We’ve done a lot of work to make sure Windows Embedded 8 is ready for the world of intelligent systems. In the end, it’s all about being able to deliver the kind of rich, compelling, connected line-of-business experiences that people expect.
Much of the excitement around the new platform centers on its multi touch and ten-point touch experiences and the capabilities they enable for the device world. Check out the demo video below for a look at how smooth Windows Embedded 8-based applications can be:
In March, we marked a major milestone for enterprises, OEMs and our entire ecosystem: the general availability of Windows Embedded 8. Today Microsoft took the second step as part of our commitment to help enterprises capitalize on Microsoft’s devices and services strategy by harnessing the power of Windows throughout intelligent systems. Now, enterprises can access specific versions of Windows Embedded 8 directly from Microsoft. The new volume licensing options for specific versions of Windows Embedded 8 offer enterprises the opportunity to upgrade their Windows Embedded software to Windows Embedded 8 Industry, seamlessly and affordably, without upgrading their devices. It also allows enterprises to unlock powerful enterprise features in their devices already running on Windows Embedded 8 Standard.
Recently, I joined our partners at Ford for the European launch of Ford SYNC with MyFord Touch at the IFA consumer electronics show in Berlin.
At IFA Ford announced that this version of Ford SYNC—which includes a touchscreen interface—will be coming to Europe in 2013 in the Ford Focus Electric.
While I was at the conference I participated in a roundtable discussion with Ford and a few other industry experts to discuss the future of the connected car. The connected car focuses on how the vehicle experience can be enhanced when you integrate internet connectivity, data, and new user interface technologies like speech and touch.
The subject of the connected car is especially near and dear to us in Windows Embedded – and not only because Ford SYNC is built on the Windows Embedded Automotive software platform. When we talk about intelligent systems as the evolution of the embedded device market, it’s exciting to see how this is affecting the automotive industry.
Comments Windows Embedded Automotive