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ABOUT THE BLOGGER
Chris ElliottSenior Marketing Communications Manager
Chris Elliott is a senior marketing communications manager at Microsoft Corp, driving the overall global strategic marketing around Microsoft’s partnership with Ford Motor Company. With the SYNC and SYNC with MyFord Touch in-vehicle infotainment systems built on the Windows Embedded Automotive platform, Elliott’s duties span messaging, positioning and branding efforts around Microsoft and Ford’s vision for in-vehicle connectivity and the future of automotive technology.
Before joining Microsoft in early 2012, Elliott held various management roles in communications, public relations and social media, most recently as the emerging media manager at T-Mobile USA. Elliott began his career in broadcast news, serving as producer in both Seattle and Detroit.
He holds a bachelor’s degree in broadcast and cinematic arts from Central Michigan University. A Detroit native, he now resides in the Seattle area and enjoys going to concerts and sporting events, as well as spending quality time with his son.
Posted By Chris ElliottSenior Marketing Communications Manager
Christmas is fast approaching, and if you’re anything like me, you have some shopping to do.
Some of you may be considering buying a new mobile phone as a gift for yourself or someone on your list. There are so many cool new options out there to choose from (including some great Windows Phone 8 devices—hint, hint) but for those with a car that has an in-car connectivity system, like Ford SYNC, one important consideration will be whether the new device is compatible with your car.
Comments Windows Embedded Automotive
The year is 1976.
ABBA, Queen and Rod Stewart rule the airwaves, while “Rocky”and “A Star is Born” dominate at the box office.
It was in 1976 that Ford first launched the Ford Fiesta—a small but mighty hatchback which has gone on to become one of Ford’s global best-sellers, with over 15 million sold.
Thirty-six years later, Ford is introducing the newest Fiesta to Europe by hosting an event in Rome at the famed Cinecittà Studios lot, where drivers put Fiestas to the test. Driving through the location where movies like “Roman Holiday” and “Ben-Hur” were filmed adds something to the Fiesta test-drive experience, to say the least!
Clearly, there’ve been a lot of changes to the Fiesta over the years—most notably, its technology. In the 1976 Fiesta, you would have been lucky to get an FM radio. Today it comes with one of the most comprehensive suites of in-car connectivity features available in a small car: Ford SYNC. In fact, 2012 marks the introduction of SYNC to the Fiesta in Europe, a major milestone in Ford’s approach to democratizing technology, making advanced features more broadly available to customers.
This month, we marked the 5th anniversary of Ford SYNC and 5 million SYNC-equipped vehicles on the road. This is a major milestone for both companies and the technology, so needless to say, we’ve been celebrating a bit!
The old saying goes, “it takes a village to raise a child.” The same goes for creating an industry leading in-car technology like SYNC. At the Seattle Auto show this month, we brought in our connected car team within Windows Embedded to celebrate our partnership and milestones with Ford. More than 100 of our engineers were on hand, along with Ford's Director of Electrical and Electronics Systems Jim Buczkowski. And of course, there was cake—the only way to celebrate right.
We’ve also been enjoying SYNC’s success with Ford fans across the country! We recently held a sweepstakes on Twitter giving people an opportunity to win an Xbox 360 with Kinect by tweeting about their favorite SYNC feature. Here’s what you had to say about what you like best about SYNC:
You love the music features SYNC offers, especially the ability to stream apps like Pandora. And it doesn’t hurt that you can do it all by voice!
Ford SYNC powered by Microsoft is celebrating its 5th anniversary as a pioneer in vehicle connectivity system. Help us wish Ford SYNC a happy anniversary by tweeting your favorite SYNC feature and you could win an Xbox 360 with Kinect.
To celebrate this momentous milestone, Ford and Microsoft are participating in GigaOm Roadmap in San Francisco and the Seattle Auto Show, during which SYNC fans will be given the opportunity to enter our twitter contest to win one of five Xbox 360 with Kinect consoles. The contest kicks off today (now!) and you have two weeks to participate for the chance to win.
It’s easy to participate, whether you are able to attend either event or not. All you have to do is follow @MSFTWEB and tweet your favorite Ford SYNC feature some time during the two-week period using the #SYNC5 hash tag. We will announce the winners on Sunday, November 18, 2012 between 5 and 6 pm PT.
That’s all I have to do to win an Xbox 360?! You bet, easy as pie, or if you prefer, anniversary cake.
Believe it or not, Joel McHale, Ryan Seacrest and I have more in common than just our dashing good looks. We’re all part of Ford’s Random Acts of Fusion campaign promoting the all-new 2013 Ford Fusion.
Ford recently held a contest to bring one lucky person to Joel’s hometown of Seattle to see all the sites. The winner, Kristina from Stillman Valley, Illinois, cruised around the Emerald City in a new Fusion and even got a behind the scenes tour of Microsoft—Ford’s technology partner in developing Ford SYNC. I was on-hand to welcome Kristina and her friend to our campus, show off our fabled Garage and show them the some of the main benefits of Ford SYNC, on a bright and sunny day—clearly it doesn’t rain here all the time.