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Jeff Wettlaufer

Jeff Wettlaufer

  • Windows Embedded Blog

    Intelligent Systems Defining New Retail Experiences

    Posted By Kevin Dallas
    General Manager

    There’s been a tremendous amount of change in the retail industry the last few years—much of it at the expense of brick-and-mortar retailers whose chief competitors play by a slightly different set of rules and business requirements. Together with some of our device partners and retail customers, we’re designing solutions to help the brick-and-mortar retailer regain its competitive edge. Technical Program Manager Jeff Wettlaufer helped design a solution with Motorola and The Home Depot, and it’s on display in New York this week at the National Retail Federation (NRF) Annual Convention & EXPO. Jeff is here today to provide some insight on how the solution can transform the shopping experience.   

    Hi everyone, we are here in New York to attend the 102nd NRF convention. Can you imagine what some of those first few events 90 to 100 years ago must have been like compared to today?

    This is my first NRF, and while not my first “event rodeo” this one is different from those TechEds and Microsoft Management Summits. This event is massive, with more than 35,000 attendees — all suited and booted leaders from the industry here to check out the latest advancements in retail. It’s going to be interesting, as major stakeholders are in attendance. The run-up to the event has been amazing. For the past 10 months, our Microsoft team has been driving some very cool things that we get to announce today. We thought a quick blog post about what we are showing would be interesting to you.

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  • Windows Embedded Blog

    Amana: Showcasing Kinect for Windows and Windows Embedded in retail

    Posted By Jeff Wettlaufer
    Sr. Technical Product Marketing Manager

    With Microsoft Build Developer’s Conference (//Build/) running at full speed, we wanted to share some information about a compelling demo solution shown on the show floor featuring Kinect for Windows and Windows Embedded 8 Industry in an engaging in-store experience developed for the Amana brand.

    The demo uses Kinect for Windows to track when a user physically interacts with the appliance, and to provide them with valuable information on the specific appliance they are touching. The concept is to enable a new, simple way for customers to interact and engage with home appliances on the sales floor, bringing features and benefits of each appliance to virtual life and driving purchasing decisions via simple gestures.

    The Amana solution showcases the opportunity for developers to build rich app experiences on industry-specific hardware using the latest Microsoft tools and technologies. Specifically, it illustrates how developers can design not only beautiful Kinect for Windows-enabled experiences, but also targeted experiences unique to the retail setting with the Windows Embedded platform.

    About the solution

    From a hardware standpoint, the Amana demo is a complete 8' vignette that encompasses an Amana refrigerator, dishwasher, oven and microwave mounted in a cabinet with Kinect for Windows sensors positioned to capture customer and product interaction. One sensor is directed to where the customer interacts with appliances via a digital catalog projected on a large display; the other is pointed at the point of product interaction.

    When a customer walks up to the experience, the application knows they are there and greets them with a friendly, eye-catching introductory screen. From there, the customer can navigate through the Amana catalog simply by gesturing and learn about a variety of features, such as appliance energy efficiency, easy-to-use options and more ways to save water, energy and money. All of this functionality is powered by Windows Embedded.

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    Comments Intelligent Systems

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  • Windows Embedded Blog

    A Close-up Look at Windows Server 2012 for Embedded Systems

    Posted By Jeff Wettlaufer
    Technical Program Manager

    Hey everyone, if you have been following industry platform news over the past few weeks, you might have seen the news about Windows Server 2012 being released. This is a significant release for us here at Microsoft, and as many of you who read this blog know, there is also a version of Windows Server 2012 for embedded systems. My name is Jeff Wettlaufer, and I am excited to bring my blogging efforts over from the System Center group, joining the Windows Embedded Marketing team. I have recently returned to Microsoft from a year at RES Software, and in my new role with WEM as a Technical Program Manager I am primarily responsible for the technical product management of Windows Embedded Compact, but also Windows Server for Embedded Systems, SQL embedded, Windows Embedded Device Management and of course Windows Embedded demonstrations. You can expect to hear from me on these areas and more in the coming months as I get unpacked and settled into this amazing team.

    We thought it might be worth a post to let you know a little more about what the server platform means to the Windows Embedded business, and provide you some highlights of the (huge) list of new capabilities. So, here goes……..

    Many of us think of servers locked up in datacenters in the corporate world, or more recently in large deployments - servicing cloud offerings like Outlook.com, XBOX Live, Office 365, Dynamics and even Windows Azure. While all of these are true, and great examples of Windows Server 2012 deployments, from an embedded perspective, we have other applications. I want to provide you an overview of Windows Server 2012 for embedded systems using 3 simple buckets:

    • One Trusted Platform
    • Fits with your needs
    • Extends intelligence for increased business opportunity

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  • Windows Embedded Blog

    Experiencing Intelligent Systems in Hospitality and Retail

    Posted By Jeff Wettlaufer
    Technical Program Manager

    Hi everyone, it has been an incredibly exciting few weeks around the Redmond campus. The launch of Windows 8, the release of Surface (I’m writing this blog on my own Surface with Windows RT) and the Intelligent Systems Leadership Summit, shows we have been having a lot of fun. Recently we also hosted the Build conference here on Campus, where several thousand of our favorite developers descended to talk about apps in one of the largest temporary facilities I have ever seen stood up. And today Windows Embedded shared news of its product timeline. There is no question this is an exciting time in the industry.

    With the ‘wave’ of Windows 8 launch happening, we wanted to highlight some areas where Intelligent Systems drive new and compelling scenarios using Windows Embedded 8.  At the Intelligent Systems Leadership Summit we showcased several vertically aligned scenarios about how Windows Embedded plays a critical role from the sensor, through embedded devices, to the cloud.

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  • Windows Embedded Blog

    Avis ‘Select and Go’: Empowering a mobile staff with agile technology solutions

    Posted By Jeff Wettlaufer
    Technical Program Manager

    Hello from //Build/! This week, the Windows Embedded team is in San Francisco with several thousand developers to talk about the Windows platform – this includes showcasing the opportunity to build rich, connected, immersive app experiences on industry-specific hardware using the latest Microsoft tools and technologies. We wanted to showcase for you some of the highlights that focus on Windows Embedded solutions, and dive into one of the demonstrations that was highlighted in Steve Guggenheimer’s keynote address: the Avis demonstration.

    With its strategic focus on mobility, Avis believes their staff needs to be as mobile and connected as their customers.  Many of you today are already using the Windows Phone 8 app provided from Avis to reserve, upgrade and manage your rental experience. It’s an awesome app, and I use it all the time. But that’s just the beginning…

    On the stage Guggenheimer showcased an HP Elitepad 900 tablet, running Windows Embedded 8 Industry and the Avis ‘Select and Go’ app.  This tablet was also using the recently announced HP Retail Jacket, which includes a mag stripe reader and bar code scanner. While not currently a device in use by Avis, its Atom processor, SSD, Gorilla glass, great battery life and support for industry-specific peripherals enable this device to be well-suited for a roaming retail employee. 

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    Comments Product Updates

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