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ABOUT THE BLOGGER
Mark Pendergrast Senior Product Marketing Manager
Mark Pendergrast serves as Senior Product Marketing Manager in the Windows Embedded team, with a specific focus on all things ‘Compete.’ In this capacity, he’s always evaluating alternative solutions, products and market trends that have an impact on the Windows Embedded business. His responsibility is to stay abreast of competing alternatives – with an eye on how Windows Embedded brings differentiating value to customers. Outside of work, his creative outlet is moonlighting as a DJ.
Posted By Mark PendergrastSenior Product Manager
Let’s face reality. For our customers and partners, every day comes with lots of choices – from deciding on which component to use for their motherboard, to what application to build/deploy, to which markets and opportunities to pursue to build their business. It’s no different in picking which operating system to use for their specialized device. There’s a rich selection of alternatives from which to pick, including many flavors of Linux, Google’s Android, and of course our broad set of options in the Windows Embedded family. However, like many things in business, this preponderance of choice offers both opportunities and also challenges for the market. On the one hand, it gives customers and partners many options from which to pick and choose for their specific needs, but it can also be overwhelming. Making a poor choice could add cost, delays, and complications that hadn’t been anticipated.
It’s in this light that I hope to provide some value from The Compete Corner here on the Windows Embedded blog. As the compete lead for the organization, my role is to ensure that our customers, partners and internal teams have the full and accurate picture on the value of the Windows Embedded solutions and help them make good decisions with Windows Embedded as their OS choice. And of course all of this in interest of spurring healthy competition.
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