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ABOUT THE BLOGGER
Valerie OlagueDigital Marketing Lead
Valerie graduated with honors from the University of Maryland with a B.S. in Mathematics. She began her career as a software development manager and architect at IBM, where she wrote and was awarded various patents in imaging technologies. She moved from a technical career into marketing while still at IBM, figuring it was much more fun working with customers to establish application requirements than it was staying up all night trying to implement them!
Valerie joined Microsoft in October 2000. She has held various marketing positions in the Server & Tools business, including Enterprise Solutions marketing and Director of Server marketing. Valerie moved from a Business Manager in the US Small, Midsize Business and Partner group to the Windows Embedded organization in 2008. For the last four years, Valerie was the America’s Business Group Lead for the Windows Embedded business where she was responsible for driving strategy and execution of Americas regional and partner marketing. Her passion is in driving new opportunities that connected, intelligent systems are enabling for Microsoft, their partners and customers.
After implementing several new marketing initiatives within the America’s, Valerie is now responsible for enabling the worldwide BG Leads with similar capabilities through global processes, tools and content. She is now also responsible for driving multi-channel customer engagement programs to better support customer interests, needs and relationships. Valerie is married and has two children, 17 and 14. She enjoys traveling to warm, sunny areas, preferably near an ocean. Valerie has a love of learning, and she enjoys reading history books with a particular interest in medieval Europe. She looks forward to someday bringing her family to Europe to explore their cultural roots and ancestral homes. Her favorite magazine is National Geographic, and her favorite movie is The Sound of Music.
Posted By Valerie OlagueAmericas Business Group Lead
As established retailers assess the rapidly changing retail landscape, many are investing heavily in employee empowerment to enhance the in-store experience and combat sales lost to online merchants. And while empowering employees to help customers is the bedrock on which many retailers build their business, what is genuinely new is the proliferation of mobile devices as the empowerment tool of choice for customer-facing employees. During my Christmas shopping this season, I encountered all kinds of mobile sales tools, some very easy for me to interact with and frankly, some quite clumsy.
That mobile devices are changing the way the most innovative retailers are engaging with customers is increasingly obvious. The benefits are many: Employees no longer need to leave a customer to check product details, availability or pricing on a PC located elsewhere in the store. The most innovative retailers are using real-time telemetry from the devices in their stores, gaining new insight into demand and customer behavior based on analysis of information being accessed and consumed on their employees’ devices. This is an exciting opportunity for retailers to take advantage of device and technology innovations to deliver the best value to customers through improved operations and sharp business insight. The key is to provide technologies that are not only easy for the retailers, but are also easy for the store associates and customers to interact with.
Comments Intelligent Systems
My Americas marketing team recently worked with Intermec and Fierce Markets to create a healthcare webinar that focuses on this question, along with how mobile devices power transformation in care, both within and outside of the healthcare provider’s four walls.
As you have heard from Microsoft many times, we believe that data is the new currency for businesses, and in the healthcare industry, the identification, storage and analysis of data can mean life or death for patients. The ability to quickly access patient information can significantly reduce the time it takes for healthcare professionals to care for patients, from admittance through discharge. And today’s embedded technologies and products are what power the various tools and devices used within healthcare scenarios.
These devices are becoming a critical part of healthcare solutions, including electronic health records and patient portals, which address some of the many challenges in healthcare today. And at the point of care, there are focused healthcare data management solutions that enhance patient safety (see “Five Rights Check” below) that leverage bar code imagers, mobile computers and printers.
The Americas team congratulates four ecosystem partners who recently won Partner Excellence Awards: Bsquare, Adeneo Embedded, IntervalZero and ICOP Technology. The winners were announced at a virtual regional Gold and Silver partner event held on November 14, 2012.
The Windows Embedded Partner Excellence Awards recognize members of the Windows Embedded Partner Program that excel at driving the Windows Embedded business. Their contributions help bring solutions to market that support the development of intelligent systems worldwide.
Thanks to all the partners who submitted nominations. Below are descriptions of the contributions made by each winning partner:
Comments Windows Embedded Standard