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ABOUT THE BLOGGER
Valerie OlagueDigital Marketing Lead
Valerie graduated with honors from the University of Maryland with a B.S. in Mathematics. She began her career as a software development manager and architect at IBM, where she wrote and was awarded various patents in imaging technologies. She moved from a technical career into marketing while still at IBM, figuring it was much more fun working with customers to establish application requirements than it was staying up all night trying to implement them!
Valerie joined Microsoft in October 2000. She has held various marketing positions in the Server & Tools business, including Enterprise Solutions marketing and Director of Server marketing. Valerie moved from a Business Manager in the US Small, Midsize Business and Partner group to the Windows Embedded organization in 2008. For the last four years, Valerie was the America’s Business Group Lead for the Windows Embedded business where she was responsible for driving strategy and execution of Americas regional and partner marketing. Her passion is in driving new opportunities that connected, intelligent systems are enabling for Microsoft, their partners and customers.
After implementing several new marketing initiatives within the America’s, Valerie is now responsible for enabling the worldwide BG Leads with similar capabilities through global processes, tools and content. She is now also responsible for driving multi-channel customer engagement programs to better support customer interests, needs and relationships. Valerie is married and has two children, 17 and 14. She enjoys traveling to warm, sunny areas, preferably near an ocean. Valerie has a love of learning, and she enjoys reading history books with a particular interest in medieval Europe. She looks forward to someday bringing her family to Europe to explore their cultural roots and ancestral homes. Her favorite magazine is National Geographic, and her favorite movie is The Sound of Music.
Whenever I meet new people, I try to guess the part of the world that their ancestors came from. A combination of their appearance and their name leads me to a guess, and I must admit I’m pretty good at it, at least from a regional perspective. English vs. Irish vs. Scottish? Yes. Italian vs. Greek? Yes again. Chinese vs Japanese? Yes. Add in Korean and Vietnamese? Some of the time. Swedish vs. Danish? Never!
With all this guessing going on, you can be sure that I also wonder about my own roots. My maiden name, Carras, is Greek (spelled Karras in Greece, since there is no ‘c’ in the Greek alphabet). On both sides, my parent’s parents immigrated to America from Greece. But what happened 500 years ago or more? And what makes Greek people Greek? It was only a matter of time before I sent a saliva sample to a DNA analysis company to tap into the power of big data to find out more about my maternal lineage. And find out, I did.
Posted By Valerie OlagueAmericas Business Group Lead
Only animal lovers could understand the bond I have with my dog, Charlie Brown, a pit bull/Chow mix that I found as a stray dog roaming my neighborhood eight years ago. My friends make fun of the human characteristics I attribute to Charlie, but those of us who believe in books such as The Art of Racing in the Rain by Garth Stein know that our companions are more than just pets.
So when Charlie developed a cyst on his back last month, I didn’t hesitate to pay for surgery to remove it. The veterinary clinic offered to throw in a free dental cleaning while he was under anesthesia and so it goes that during this cleaning, they found that Charlie had melanoma inside of his mouth. It turns out that the Chow genes that help color Charlie’s tongue purple also contributes to a higher rate of melanoma in canines.
Comments Intelligent Systems
Posted by Valerie OlagueAmericas Business Group Lead
In a recent blog post, I discussed how many security breaches of healthcare data are the result of errors in manual processes—i.e. human error. In my next post, I will discuss big data in healthcare, and how advances in understanding and processing this data is leading to breakthroughs in healthcare, but in the meantime, here’s a brief preview.
Security. Big data. Both are critical concepts in and of themselves, but when combined together they become key elements of intelligent systems. Intelligent systems harness the flow of data across industry devices and the Internet of Things to back-end systems, enabling businesses to make more insightful decisions and drive revolutionary advances in healthcare. A new IDC solution brief, titled “Improving Healthcare Delivery with Intelligent Systems,” discusses the need for intelligent systems in healthcare. It defines their role in enabling new healthcare delivery systems that can bridge the gap between today’s new healthcare requirements, including support for the Patient Protection and the Affordable Care Act (PPACA), and tomorrow’s innovations in the healthcare industry.
To read about some innovative intelligent systems solutions in healthcare, visit our healthcare industry page.
You hear or read about it almost every day: Patient healthcare data breaches involving thousands, even hundreds of thousands of patient records. It can happen in hospitals, physicians’ offices, research centers and nearly everywhere patient data records are held. As a consumer of healthcare, I certainly get nervous with every new article, wondering “Who has access to my medical information?”
Is the problem with the software systems? In some cases, yes. For example, I recently read how some free mobile health applications sell user information to advertisers. As a marketer, I can see some potential user benefits to this. For one, if I upload information indicating I have a bad cold and within an hour I get a coupon for free nasal spray, that’s not so bad. But what about having a deeply personal medical issue and suddenly your name is made available to every company that wants to profit from your illness? Picture a phone call while eating dinner with the family at home and your child picks up the phone to hear a pre-recorded message on the advantages of Viagra. That’s not so good.
Thanks to the Patient Protection and the Affordable Care Act (PPACA), I don’t have to worry about being denied insurance due to a pre-existing illness if I decided to leave my job. But that doesn’t mean my healthcare records should be easily available to insurance companies … or to advertisers. The PPACA also includes a new mandate for Electronic Medical Records (EMR) systems that is set to take effect in 2014. Healthcare providers are now attempting to get these systems implemented before the deadline and outside of cost, security of patient data is high on the list for the selection process. Some companies don’t trust larger EMR and EHR software vendors and thus try to write the systems themselves. The Pentagon has already spent five years and more than $1 billion trying to do just this but found it was a lot harder than they thought.
Posted By Valerie Olague Americas Business Group Lead
Today’s hospitals use technology along every point of the care continuum, from admission and discharge to billing and record keeping. However challenges remain when clinicians and staff access patient records across multiple points, and often on different equipment. Health IT leaders must safeguard patient data not only on desktop computers, but on hand-held devices, remote monitoring equipment, patient and physician portals, and more.
New solutions are available for meeting the challenges of managing the integration of different technologies in a healthcare environment, and/or juggling them simultaneously to boost physician access even while ensuring data security. My Americas team, in partnership with HP and HealthCast, will offer a look at some of those solutions in a special healthcare webinar hosted by Fierce Markets.
Comments Windows Embedded Standard