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ABOUT THE BLOGGER
Werner ReussDirector, Business Group, Windows Embedded Germany and CEE
Werner Reuss is the director of Windows Embedded in Germany and the Central and Eastern Europe regions for Windows Embedded, focused on helping users build intelligent systems that unlock the power of data and translate it into insights and action.
Werner joined the Windows Embedded team in August 2012. Prior to his current role, he was responsible for the Server and Tools Business in CEE Multi-Country, overseeing 22 small and emerging markets. He joined Microsoft in 2000.
Prior to Microsoft, Werner held various leadership position in sales, marketing and services in Compaq Computer and Digital Equipment.
Posted By Werner ReussWindows Embedded Business Lead for Germany and Eastern Europe
The POS and barcode were once the apex of retail technology. They allowed mega stores to balance enormous demand with adequate supply. Nowadays, whoever has the most intelligent system is able to balance fleets of stores--from production, through logistics, digital signage, and even consumption based on weather forecasting--all in real time…and…autonomously.
Comments Intelligent Systems
We successfully launched Windows Embedded 8 to healthcare sector and saw great interest from customers on leading-edge technology for patient-entertainment systems. This is a growing trend in healthcare in Europe; you may recall my colleague Myriam Semery wrote about French partner Scotler’s bedside terminal earlier this year.
Last week was really super busy. I posted earlier about Synopsis; simultaneously, my colleague Thomas Frahler was leading our efforts at the Connecting Healthcare IT (conhIT) conference. The event was held from April 9-11 in Berlin. and is one of the leading conferences for health sector. We saw this year around 6,000 visitors--which is an increase of around 18 percent from last year--using the opportunity to engage with 320 exhibitors.
We joined our partner Clinicall at their booth. Right in the center of their presence was their newly launched bedside terminal based on Windows 8 technology. The product integrates patient communication and entertainment with applications used by the medical staff. The feedback about the new product, and particularly about the recently launched Windows Embedded 8, was just great. We heard a lot of positive feedback highlighting the quick adoption of leading-edge technology into a newly introduced product. Many hospitals are currently looking into renewing the communication/entertainment experience of their patients, and the way documents and information can be accessed by doctors and nurses right at the bedside. The Windows Embedded 8-based solution seems to hit exactly their needs.
Comments Windows Embedded Standard
Cloud computing and big data are two of the hottest trends in the enterprise. The question on most CIOs mind is, “How can my team securely connect all of the end points (PCs, phones, edge devices) and take advantage of the resulting data?”
This was the issue discussed during the Cloud Developer Conference 2013 here in Darmstadt, Germany, earlier this month. Over the two days around 600 attendees --mainly coming from an traditional IT background, and typically being a IT decision makers like CIOs--joined us to get the latest information on big data, cloud and also on the intelligent systems approach by Microsoft.
Comments Cloud Services & Management
No, I’m not talking about the college basketball tournament that is so popular in the U.S., I’m talking about the maddening number of events I have attended over the past few weeks. And while being on the road can be tiring, it’s really worth it to meet with customers and partners, and gauge the reaction to intelligent systems in real time.
The feedback about the intelligent systems concept and messaging remains unchanged. It resonates very well with partners and with customers. Events provide an opportunity to show something more tangible to drive broader awareness on embedded technology trends and how Microsoft can help enterprises capitalize on them.
My key takeaway from these events is that the market is changing…fast.
The madness began at Embedded World, held in Nuremberg in late February. Unlike other tradeshows with waning attendance, Embedded World grew this year, to 22,547 visitors. Around 70% of the visitors came from Germany, the rest from various EMEA countries.