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Windows Embedded Automotive helps car manufacturers and suppliers connect drivers with a wide range of devices, services and technology. Join the discussion of the latest developments and challenges in the automotive technology space.
Posted By Mark PendergrastSenior Product Manager
Let’s face reality. For our customers and partners, every day comes with lots of choices – from deciding on which component to use for their motherboard, to what application to build/deploy, to which markets and opportunities to pursue to build their business. It’s no different in picking which operating system to use for their specialized device. There’s a rich selection of alternatives from which to pick, including many flavors of Linux, Google’s Android, and of course our broad set of options in the Windows Embedded family. However, like many things in business, this preponderance of choice offers both opportunities and also challenges for the market. On the one hand, it gives customers and partners many options from which to pick and choose for their specific needs, but it can also be overwhelming. Making a poor choice could add cost, delays, and complications that hadn’t been anticipated.
It’s in this light that I hope to provide some value from The Compete Corner here on the Windows Embedded blog. As the compete lead for the organization, my role is to ensure that our customers, partners and internal teams have the full and accurate picture on the value of the Windows Embedded solutions and help them make good decisions with Windows Embedded as their OS choice. And of course all of this in interest of spurring healthy competition.
Comments Windows Embedded Standard
Posted By Chris ElliottSenior Marketing Communications Manager
Ford SYNC powered by Microsoft is celebrating its 5th anniversary as a pioneer in vehicle connectivity system. Help us wish Ford SYNC a happy anniversary by tweeting your favorite SYNC feature and you could win an Xbox 360 with Kinect.
To celebrate this momentous milestone, Ford and Microsoft are participating in GigaOm Roadmap in San Francisco and the Seattle Auto Show, during which SYNC fans will be given the opportunity to enter our twitter contest to win one of five Xbox 360 with Kinect consoles. The contest kicks off today (now!) and you have two weeks to participate for the chance to win.
It’s easy to participate, whether you are able to attend either event or not. All you have to do is follow @MSFTWEB and tweet your favorite Ford SYNC feature some time during the two-week period using the #SYNC5 hash tag. We will announce the winners on Sunday, November 18, 2012 between 5 and 6 pm PT.
That’s all I have to do to win an Xbox 360?! You bet, easy as pie, or if you prefer, anniversary cake.
Comments Windows Embedded Automotive
We wanted to know what you thought about Ford SYNC, so we asked.
And you answered!
SYNC fans tweeted their favorite features of the system for a chance to win an Xbox, a Microsoft keyboard or an Arc Touch Mouse. The overwhelming favorite was the ability to control SYNC with your voice. Many of you loved the Audible text messaging feature, and told us that going hands- and eyes-free makes you drive safer.
This week, we’re bringing Ford SYNC, powered by Microsoft, to the Emerald City as part of gdgt Live! Seattle. And we want to share the fun with you while we’re at it.
On Thursday August 16, we’re going social for a fun contest. Whether you are able to attend gdgt Live! Seattle or not, it’s easy to participate. All you have to do is go follow @MSFTWEB and tweet your favorite Ford SYNC feature some time during the day using the #SYNCSEA hash tag.
Told you it was simple.
So, what’s in it for you? Well, for starters, our grand prize giveaway is an Xbox 360 with Kinect. Plus we’ll have some amazing Microsoft Hardware up for grabs too. We like to show off all the great things you can do with SYNC like telling the car where you want to go, listening to text messages or calling up your favorite song using your voice. Join us at gdgt Live! Seattle to see and hear for yourself.
And don’t worry if you can’t make it, the contest is open to all residents of the US.
See you in Seattle!
The Fine Print
The year is 1976.
ABBA, Queen and Rod Stewart rule the airwaves, while “Rocky”and “A Star is Born” dominate at the box office.
It was in 1976 that Ford first launched the Ford Fiesta—a small but mighty hatchback which has gone on to become one of Ford’s global best-sellers, with over 15 million sold.
Thirty-six years later, Ford is introducing the newest Fiesta to Europe by hosting an event in Rome at the famed Cinecittà Studios lot, where drivers put Fiestas to the test. Driving through the location where movies like “Roman Holiday” and “Ben-Hur” were filmed adds something to the Fiesta test-drive experience, to say the least!
Clearly, there’ve been a lot of changes to the Fiesta over the years—most notably, its technology. In the 1976 Fiesta, you would have been lucky to get an FM radio. Today it comes with one of the most comprehensive suites of in-car connectivity features available in a small car: Ford SYNC. In fact, 2012 marks the introduction of SYNC to the Fiesta in Europe, a major milestone in Ford’s approach to democratizing technology, making advanced features more broadly available to customers.