Following quickly on the heels of our My Idea campaign, I wanted to share the latest from Microsoft Australia and Windows 7’s marketing team.
For the duration of the Australian Open, Microsoft will be serving up an exciting addition to Channel 7’s broadcast with the use of Microsoft’s Windows 7 ‘SNAP’ feature within the broadcast of every game.
As one of the most popular new features of the Windows 7 operating system, ‘SNAP’ simplifies life, by making it easier and more intuitive to navigate, arrange and work with multiple windows on the desktop. ‘SNAP’ allows you to drag an open window to the boarder of the screen to automatically re-size, and snap two different windows to the left and right boarders for a perfect comparison.
Channel 7 executives were so excited about the ‘SNAP’ feature, that they developed this unique partnership with Microsoft for its live Australian Open broadcast. The result is an integrated marketing approach for Channel 7 and Microsoft, that showcases how Windows 7 can be used outside of the home. This approach is part of our attempt to market Windows 7 by letting others tell the story, by leveraging, integrating and creating content.
Throughout the broadcast, Channel 7 will use the Snap feature to compare and contrast action replays, shot by shot using the split screen approach. ‘SNAP’ will also bring to life fashion on the field, multi-angle replays, head to head profiles and hurtling serves, in stunning freeze frame vision.
Don’t forget to watch ‘SNAP’ in action at the Australian Open on Channel 7 until 31 January 2010.
For more information on ‘SNAP’, and Windows 7, head to: http://windows.microsoft.com/en-AU/windows7/products/features/snap
Joe WalkdenWindows Integrated Communications Manager