Windows Azure SQL Database Marketplace
MSDN: Tell us about SnipClip and the services you offer.
Szugat: SnipClip is a social-collecting
game on Facebook that enables people to collect short video clips of their
favorite brand, artist, or movie by clipping them into a digital collector's
album. People can trade and gift duplicate collectibles with friends and
compete with other fans to complete a collection and win prizes. Companies with
consumer focus and media brands use SnipClip to activate
and engage their Facebook fans, to increase their fans' purchasing intent, and
to promote or monetize their content.
MSDN: What was the biggest challenge SnipClip faced prior to
implementing Windows Azure?
Szugat: Several of our customers and
partners wanted SnipClip to guarantee high availability and scalability for the
application. Specifically, customers and partners wanted to trust that we could
scale from a few hundred to hundreds of thousands of users within hours if
demand dictated it. We couldn't guarantee that kind of scalability with a
physical server infrastructure at an even remotely reasonable cost-a cloud
solution was the only viable option.
MSDN: Can you describe the solution you built with Windows Azure to
help address your need for a scalable and highly available Web application?
Szugat: To start, SnipClip built a Web
service based on the Windows Communication Foundation programming model. Then,
we migrated that Web service to a Web role in Windows Azure, which provides us
with quick computing scalability to handle demand. This step took us only two
hours. The service uses Microsoft SQL Azure to store relational data, which has
high availability and built-in fault tolerance. SnipClip takes advantage of
Blob storage in Windows Azure to store image files.
MSDN: What makes your solution unique?
Szugat: SnipClip is the first platform
that enables companies to create fully branded social-collecting campaigns that
help them to reach their social-networking marketing goals. Companies can use almost
any type of content to create virtual collectibles and gifts, and with Windows
Azure, those companies do not have to make significant upfront investments in
MSDN: Have you offered your service to any new customer markets
since implementing SnipClip on Windows Azure?
Szugat: Yes, absolutely. Windows Azure
gives SnipClip the ability to address large, international companies whose
biggest concern is the scalability of our solution and being able to handle a
potentially massive user load.
MSDN: What are some of the key benefits SnipClip has seen as a
result of using Windows Azure?
Szugat: Knowing that we are hosting
SnipClip in Microsoft data centers gives customers confidence in our
solution-they trust that we can scale up compute processing and storage capacity
to meet the highest load demands. In addition, we can do this without investing
in server infrastructure, and without requiring our customers to do the same,
and we only pay for what we use with Windows Azure.
Read more Windows Azure customer success