Windows Azure SQL Database Marketplace
at the National
Association of Broadcasters (NAB) Show in Las Vegas, Microsoft announced it
will support the development of a partner ecosystem to help media and
entertainment companies take advantage of the cloud. The ecosystem will enable
partners to develop industry specific solutions based on the Windows Azure
platform that provide media and entertainment companies with a simplified
digital supply chain along with the benefits of cloud computing.
Several Microsoft partners announced
their participation, including BuyDRM, Digital Rapids and MPS Broadband. In addition, Signiant announced that
Zune and Xbox will use the company's content distribution management system to
help enable the seamless and secure movement of video and gaming content on
For more information about Microsoft's
announcements at NAB, view the press release and feature story, or visit the Communications Sector's
Virtual Press Room.