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Corporate Vice President Robert Wahbe delivered the opening keynote this
morning at Microsoft Tech-Ed North America 2011 in Atlanta,
Georgia. During his talk, Wahbe outlined how the cloud is changing IT and demonstrated
how Microsoft and Windows Azure are helping
customers move their businesses to the cloud.
One of the examples he used was Travelocity; their story is worth delving into because it illustrates
the benefits a move to the cloud can create for an organization.
in 1996, Travelocity is
an online travel agency that connects millions of travelers with airlines,
hotels, car-rental companies, and other services.
In March 2010, business partners asked Travelocity to collect website
metrics on customer shopping patterns. Travelocity decided to deploy the
application in the cloud to avoid burdening its own data center.
uses Windows Azure to provide compute power and storage for its business
intelligence and analysis system. In doing so, it avoids burdening the capacity
of its on-premises infrastructure, Thanks to cloud computing, Travelocity has
fulfilled its partners’ requests for a system that collects metrics on customer
is also experiencing a shift in how it manages its development efforts. Because
Microsoft manages the servers, configuration, and maintenance, Travelocity is
able to build and deploy applications on a per-month subscription basis. It
reduces costs while reaching its large customer base.
also benefits from the enormous scalability offered by Windows Azure, which
ensures that customers from around the world can access Travelocity’s services
reliably. Plus, because of a faster time-to-market and a flexible development
environment, the company can experiment with new offerings and enhance the
Click here to watch Wahbe’s opening keynote. Click here to
read more about today’s announcements. You can read the Travelocity case study here.