In previous posts, we’ve talked about the unprecedented opportunity the Windows Store presents for developers, and all the ways customers can discover apps from within the Windows Store . We know that customers also look for apps via the web. In this post, Russell Wolf, a program manager on the Store Services team, describes three features that can help you as a developer to increase the likelihood that customers find your app from the web and buy it in the Store. --Antoine The Windows Store projects...

Apps – your apps – are the heart of the Windows Store. When we set out to design the app submission experience, we wanted developers to be able to get their apps into the Store as easily and quickly as possible. We thought a lot about reducing friction, inspiring confidence through transparency, and bringing predictability and consistency to the app submission process. This post, authored by Jonathan Garrigues , a Program Manager on the Developer Experience team, describes the Store app submission...

We've had the opportunity to demo aspects of the Store experience at a few recent events—at our //build/ conference, at the Store Preview event , and then just last week at CES. We thought it would be helpful at this point to describe the full Store customer experience for browsing and searching the catalog, as well as updating and roaming apps in Windows 8. Jonathan Wang, a program manager on our Store client team, describes the elements of the Store along with our design motivations. -- Antoine...

The reach of Windows brings tremendous opportunity for app developers. In this post, Aayaz Bhorania, Lead Program Manager for our Store Services team, provides some additional depth on our approach to geographic coverage. --Antoine At our Windows Store Preview event on December 6, we announced our initial plan for geographic coverage for upcoming milestones in the new Windows Store. This announcement has generated a lot of interest and excitement, but we also understand that developers in some markets...

Yesterday at our Windows Store Preview event in San Francisco, we announced our plans for distributing Metro style Windows 8 apps via the new Windows Store.  As part of that event, we also announced an exciting opportunity for developers: the First Apps Contest .  Based on the tremendous amount of feedback we’ve received, and the nearly 3 million downloads of Windows 8 Developer Preview, we know many developers have been writing code and building apps. With this contest, we now provide...

Hi. I’m Antoine Leblond, Vice President of Windows Web Services. This is the first post in our new Windows Store blog, which will be dedicated to informing developers both on the progress of the Store as a service, and the platform and economic opportunity the Store represents. In September, we announced the Windows Store as part of Windows 8 and the distribution point for Metro style apps. And today, at our Store Preview event in San Francisco, we described the app policies and business terms for...