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The //build/ conference
This week is the Game Developers Conference in San Francisco. While we’re excited about all of the new titles coming to the Windows Store, what’s most interesting for app builders are the new ways to reach the millions of Windows 8 customers and make the biggest return on your investment.
Back in November we talked with Halfbrick Studios, Arkadium, and Oceanhouse Media about their experiences developing games for Windows 8.
This week at GDC, Halfbrick shared more about their success on Windows 8.
Halfbrick is one of the many game developers benefiting from the fact that Windows 8 has sold over 60 million licenses in the first three months – they earned over $100,000 from Windows Store app sales in a recent 30-day period. Many other indie developers are having similar successes. For example, Rebellion has seen great success with its Guns 4 Hire game on Windows 8. The average revenue per user on the Windows 8 version of Guns 4 Hire has been 75% higher than on their next most popular platform, and they are seeing 40% more downloads on Windows 8. Another indie start-up called Mudvark launched their first title, Mortar Melon, on Windows 8. Mudvark had expected 3,000 downloads, but Mortar Melon has already been downloaded more than 250,000 times.
There are some great new tools available as well. Just a few weeks ago, Unity released its beta SDK for the Unity 4 game engine for Windows 8, and we’re excited to welcome Unity’s 1.5 million registered developers to the Windows 8 platform. Game builders have already started integrating this SDK into their games and there are already a handful of Unity-based games in the Store.
There are many other compelling reasons to build games on Windows 8:
To improve your experience moving your game to Windows 8, we recently updated the Developing Games section of the Windows Dev Center to include new guidance on setting up your game development environment, porting from DX 9 to DX 11.1, and porting from OpenGL to DX 11.1.
--Ben Thompson, Partner Marketing Manager