• Blog Post: Making money with your apps through the Windows Store

    Previously, we’ve discussed how Windows 8 is the single biggest platform opportunity available to developers. This blog post showcases how you can take advantage of this opportunity by diving into how pricing and payment works, as well as providing examples of the options you have for making money with...
  • Blog Post: Improving apps with Quality reports

    Previously, we described our Adoption reports . These reports provide you with information on downloads, adoption rate, user ratings and usage which, together, can help you determine the popularity of your app. Adoption reports are useful, but they're just a part of the reporting tools we provide in...
  • Blog Post: Listing your desktop app in the Store

    Last week we announced that we’ve begun accepting desktop apps for listing in the Store, and you'll see these apps in the Store very soon. Currently, we've limited who can submit desktop apps to a small number of partners. As we approach the final version of Windows 8, we'll increase developer...
  • Blog Post: Windows Store for Release Preview

    Welcome to the Release Preview Windows Store. In this post, we’ll describe a few of the improvements we’ve made to the user experience. We’ll also touch on a few updates that we've made to our app certification policy, in an effort to ensure guidelines and expectations remain clear. And, of course, we...
  • Blog Post: Making customer-focused decisions with Adoption reports

    With Windows 8, we provide you powerful tools in Visual Studio, and a rich API set to help you build great Metro style apps. But we know that you don't want to build just a great app—you want to build successful apps. We understand we have a responsibility to provide you with substantive data about your...
  • Blog Post: Deploying Metro style apps to businesses

    In previous posts, we’ve walked through making your apps available directly to customers using the Windows Store. In this post, Arik Cohen, Lead Program Manager for our Commerce and Licensing team, describes how to build, deploy and manage Metro style apps for business customers. --Antoine As customers...
  • Blog Post: Windows Store expanding to new markets

    From the time of our very first conversations about the Windows Store, we’ve been determined to deliver a global service – one that scales in every dimension. We want to support developers regardless of where they are, and give customers apps that match their interests, including local offerings. We...
  • Blog Post: Licensing apps

    In this post, we describe the principles and design of the Windows Store app licensing model. We approached app licensing with the goals of providing flexibility and simplicity in how customers access their apps, while also protecting the developer’s investment in building those apps. Alwin Vyhmeister...
  • Blog Post: Introducing the winners of the First Apps Contest

    We previewed the Windows Store and announced our Windows 8 First Apps Contest for Metro style apps on December 6 th . You may recall we issued a challenge to developers to be among the very first to be featured in the Windows Store. Under tight deadlines, and limited only by their own imagination and...
  • Blog Post: Linking to your apps on the web

    In previous posts, we’ve talked about the unprecedented opportunity the Windows Store presents for developers, and all the ways customers can discover apps from within the Windows Store . We know that customers also look for apps via the web. In this post, Russell Wolf, a program manager on the Store...
  • Blog Post: Designing the Windows Store user experience

    We've had the opportunity to demo aspects of the Store experience at a few recent events—at our //build/ conference, at the Store Preview event , and then just last week at CES. We thought it would be helpful at this point to describe the full Store customer experience for browsing and searching the...
  • Blog Post: Global reach

    The reach of Windows brings tremendous opportunity for app developers. In this post, Aayaz Bhorania, Lead Program Manager for our Store Services team, provides some additional depth on our approach to geographic coverage. --Antoine At our Windows Store Preview event on December 6, we announced our initial...
  • Blog Post: Previewing the Windows Store

    Hi. I’m Antoine Leblond, Vice President of Windows Web Services. This is the first post in our new Windows Store blog, which will be dedicated to informing developers both on the progress of the Store as a service, and the platform and economic opportunity the Store represents. In September, we announced...
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