• Windows Store for developers

    Previewing the Windows Store

    • 56 Comments
    Hi. I’m Antoine Leblond, Vice President of Windows Web Services. This is the first post in our new Windows Store blog, which will be dedicated to informing developers both on the progress of the Store as a service, and the platform and economic opportunity the Store represents. In September, we announced the Windows Store as part of Windows 8 and the distribution point for Metro style apps. And today, at our Store Preview event in San Francisco, we described the app policies and business terms for...
  • Windows Store for developers

    Deploying Metro style apps to businesses

    • 16 Comments
    In previous posts, we’ve walked through making your apps available directly to customers using the Windows Store. In this post, Arik Cohen, Lead Program Manager for our Commerce and Licensing team, describes how to build, deploy and manage Metro style apps for business customers. --Antoine As customers continue developing great Metro style apps that increase employee productivity, we want to take a few minutes to discuss how businesses can best deploy and manage Metro style apps. The information...
  • Windows Store for developers

    Submitting your Windows 8 apps

    • 33 Comments
    Apps – your apps – are the heart of the Windows Store. When we set out to design the app submission experience, we wanted developers to be able to get their apps into the Store as easily and quickly as possible. We thought a lot about reducing friction, inspiring confidence through transparency, and bringing predictability and consistency to the app submission process. This post, authored by Jonathan Garrigues , a Program Manager on the Developer Experience team, describes the Store...
  • Windows Store for developers

    Designing the Windows Store user experience

    • 58 Comments
    We've had the opportunity to demo aspects of the Store experience at a few recent events—at our //build/ conference, at the Store Preview event , and then just last week at CES. We thought it would be helpful at this point to describe the full Store customer experience for browsing and searching the catalog, as well as updating and roaming apps in Windows 8. Jonathan Wang, a program manager on our Store client team, describes the elements of the Store along with our design motivations. -- Antoine...
  • Windows Store for developers

    Windows Store now open to all developers in 120 markets

    • 50 Comments
      Today’s an especially great day to be a developer. We’re very excited to announce the last significant milestone in the rollout of the Windows Store before the general availability of Windows 8 on October 26. The Store is now open for app submissions from all developers – individuals and companies – in our supported markets, and we’ve added 82 more app submission markets! Now, developers from 120 markets can publish Windows Store apps. Ted Dworkin, Partner Program Manager for the Store, authored...
  • Windows Store for developers

    Making money with your apps through the Windows Store

    • 18 Comments
    Previously, we’ve discussed how Windows 8 is the single biggest platform opportunity available to developers. This blog post showcases how you can take advantage of this opportunity by diving into how pricing and payment works, as well as providing examples of the options you have for making money with your apps. Arik Cohen, Lead Program Manager for our Commerce and Licensing team, authored this post. --Antoine Currently, all the apps that are available in the Windows Store are free for customers...
  • Windows Store for developers

    RTM Windows Store is now open for paid apps, company accounts

    • 40 Comments
    Today marks an important milestone for the Windows Store as we move from preview toward the general availability of Windows 8. We’re again expanding our market coverage, committed as ever to creating a developer opportunity of unprecedented scale. We’re opening the Store up for company registrations and are now accepting paid apps. Finally, we’ve advanced the Store design in response to Release Preview feedback. Ted Dworkin, Partner Program Manager for the Store, authored this post. --Antoine       ...
  • Windows Store for developers

    Getting paid from the Windows Store

    • 11 Comments
    In previous posts we’ve described how to prepare your app and the different ways you can make money with your app on the Store. Just as important is how you will receive payments for your app sales. In this post, Program Manager Paul Lorah describes how the Windows Store handles payments, and what you need to do to ensure you receive payments in a timely manner. --Antoine Before your paid app can be published to the world, Microsoft needs some information to determine how to pay you. That means it...
  • Windows Store for developers

    Listing your desktop app in the Store

    • 21 Comments
    Last week we announced that we’ve begun accepting desktop apps for listing in the Store, and you'll see these apps in the Store very soon. Currently, we've limited who can submit desktop apps to a small number of partners. As we approach the final version of Windows 8, we'll increase developer access to the Store, so we want to take a few minutes to talk about how we list desktop apps, and what the submission process is like. Carla Di Franco, a Program Manager on the Application and Device...
  • Windows Store for developers

    Licensing apps

    • 26 Comments
    In this post, we describe the principles and design of the Windows Store app licensing model. We approached app licensing with the goals of providing flexibility and simplicity in how customers access their apps, while also protecting the developer’s investment in building those apps. Alwin Vyhmeister, a program manager on the Store’s identity and licensing feature team, explains our approach to app licensing and the resulting customer experience. --Antoine The Store’s app licensing model centers...
  • Windows Store for developers

    Linking to your apps on the web

    • 8 Comments
    In previous posts, we’ve talked about the unprecedented opportunity the Windows Store presents for developers, and all the ways customers can discover apps from within the Windows Store . We know that customers also look for apps via the web. In this post, Russell Wolf, a program manager on the Store Services team, describes three features that can help you as a developer to increase the likelihood that customers find your app from the web and buy it in the Store. --Antoine The Windows Store projects...
  • Windows Store for developers

    Windows Store for Release Preview

    • 31 Comments
    Welcome to the Release Preview Windows Store. In this post, we’ll describe a few of the improvements we’ve made to the user experience. We’ll also touch on a few updates that we've made to our app certification policy, in an effort to ensure guidelines and expectations remain clear. And, of course, we want to encourage you to dive in and explore the hundreds of preview apps currently in the catalog—including the first desktop app listings. These apps are just the beginning—we’ll continue to add apps...
  • Windows Store for developers

    Get your app in the Store on opening day

    • 35 Comments
    Yesterday at our Windows Store Preview event in San Francisco, we announced our plans for distributing Metro style Windows 8 apps via the new Windows Store.  As part of that event, we also announced an exciting opportunity for developers: the First Apps Contest .  Based on the tremendous amount of feedback we’ve received, and the nearly 3 million downloads of Windows 8 Developer Preview, we know many developers have been writing code and building apps. With this contest, we now provide...
  • Windows Store for developers

    Introducing the winners of the First Apps Contest

    • 16 Comments
    We previewed the Windows Store and announced our Windows 8 First Apps Contest for Metro style apps on December 6 th . You may recall we issued a challenge to developers to be among the very first to be featured in the Windows Store. Under tight deadlines, and limited only by their own imagination and creativity, they responded! Today we announce the First Apps Contest winners and show off their impressive apps, available now in the Windows Store when you download and install Windows 8 Consumer Preview...
  • Windows Store for developers

    5 tips to get your apps certified quickly

    • 12 Comments
    From the beginning, we designed the Windows Store to be a partnership between developers and Microsoft. We’re committed to ensuring that our certification requirements and app submission processes are clear and easily understood, so that you, the developer, can create high-quality apps that customers love. In this post, we want to highlight a few of the patterns we’ve noticed in app submissions, and provide you with some guidance on how to help speed your app through the submission process...
  • Windows Store for developers

    Windows Store expanding to new markets

    • 19 Comments
    From the time of our very first conversations about the Windows Store, we’ve been determined to deliver a global service – one that scales in every dimension. We want to support developers regardless of where they are, and give customers apps that match their interests, including local offerings. We’ve designed the Store to provide both developers and customers with flexibility and familiarity in their transaction options. We’ve seen millions of Consumer Preview app downloads, by people in more than...
  • Windows Store for developers

    Making customer-focused decisions with Adoption reports

    • 15 Comments
    With Windows 8, we provide you powerful tools in Visual Studio, and a rich API set to help you build great Metro style apps. But we know that you don't want to build just a great app—you want to build successful apps. We understand we have a responsibility to provide you with substantive data about your apps—data that gives you the ability to make customer-focused, data-driven decisions. In this post, Deepak Mukunthu, a Program Manager on the Developer Analytics team, describes some of the app reports...
  • Windows Store for developers

    Global reach

    • 20 Comments
    The reach of Windows brings tremendous opportunity for app developers. In this post, Aayaz Bhorania, Lead Program Manager for our Store Services team, provides some additional depth on our approach to geographic coverage. --Antoine At our Windows Store Preview event on December 6, we announced our initial plan for geographic coverage for upcoming milestones in the new Windows Store. This announcement has generated a lot of interest and excitement, but we also understand that developers in some markets...
  • Windows Store for developers

    Improving apps with Quality reports

    • 8 Comments
    Previously, we described our Adoption reports . These reports provide you with information on downloads, adoption rate, user ratings and usage which, together, can help you determine the popularity of your app. Adoption reports are useful, but they're just a part of the reporting tools we provide in the Windows Store. We also provide reports related to app quality. These reports help you measure and improve the quality of your app. In this post, program manager Kalyan Venkatasubramanian describes...
  • Windows Store for developers

    Expanding our commitment to Windows Store games

    • 4 Comments
    Today the Windows Store begins accepting games with a rating of PEGI 18. Windows has long been a favorite platform for games of all types, and age rating support for PEGI 18 is another step forward in a rich tradition of supporting gaming on Windows. We’ve described this support in Certification Requirement 5 : Windows apps are appropriate for a global audience, and its subsections. There, we have additional content definitions and describe how the various game ratings organizations relate to the...
  • Windows Store for developers

    Announcing the Windows Startup Challenge

    • 7 Comments
    Ted Dworkin, Partner Program Manager for the Store, authored this post. In September, we partnered with Startup Weekend to give entrepreneurs technical mentorship, design guidance, and other valuable resources through a series of Windows Bootcamps. Today, we’re excited to announce the next stage of this work: the Windows Startup Challenge . This challenge—a joint effort between Startup Weekend, DEMO and Windows—focuses on helping startup developers take an app from the prototype phase, through design...
  • Windows Store for developers

    The Windows Store is open

    • 17 Comments
    Throughout the Windows 8 preview timeframe, we’ve been humbled by interest in the Windows Store and amazed at the level of creativity you’ve poured into app development on the new platform. With today’s launch of Windows 8, we’re excited to open the Windows Store to the world, providing new opportunities for your apps to be discovered and downloaded by consumers around the world. In this post, Ted Dworkin, Partner Director of Program Management, talks about the path to Windows 8 general availability...
  • Windows Store for developers

    Get a jump on development with Windows Store App Labs

    • 4 Comments
    It’s been an incredibly exciting year. Since last year’s //Build conference, nearly half a million developers, designers and entrepreneurs from more than 80 countries have started building great, high-quality, Windows 8 apps. To build these apps, they’ve taken advantage of many of the tools, training, and breadth of resources that we’ve made available. With the recent grand opening of Windows Store in more than 200 markets and 100 languages around the world, the Windows Store already has many fantastic...
  • Windows Store for developers

    Cooking up a great Windows Store app

    • 1 Comments
    It’s exciting to see so many developers embracing the innovations of Windows 8 to create great apps that provide exceptional experiences. We had a chance to talk to the creators of the Allrecipes and Allrecipes Video Cookbook apps about their experience developing for Windows 8: Let’s take a closer look at how Allrecipes takes advantage of the unique Windows 8 experience. Engaging users with Live Tiles Right after you install Allrecipes, its live tile starts to show pictures of different dishes....
  • Windows Store for developers

    Startups unveil new apps for Windows 8 at DEMO Mobile

    • 4 Comments
    Startups, entrepreneurs, and app builders are congregating at DEMO Mobile in San Francisco today. DEMO Mobile is the launch event exclusively focused on the best new mobile technologies based on design, innovation and market potential. Today, a few startups showed onstage how their inspiration came alive on Windows 8, and launched new apps in the Windows Store: KinectHealth , a mobile fitness studio app, TouchMail , a modern e-mail app, and Envvied , an app where fashion meets shopping.   KinectHealth...
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