Gamerscore Blog

Roger Ebert’s been causing a bit of a stir among the online community when he said about video games : "I believe books and films are better mediums, and better uses of my time.” Chris Remo of shacknews takes a great position on this : ...

Peter Moore gave an interview to OXM UK (Official Xbox Magazine) called " Absolutely no regrets - The Peter Moore interview ," last week at Zero Hour . He offers some detail on the launch, including hints about shortages at retail. OXM asked Peter...

I noticed this story by Mike Snider, in USA TODAY: Xbox does second round of 360s . I told you Molly was hard at work yesterday ! Those who missed out on the early Xbox 360 mania may get a second chance this week to find the new game system in stores...

Today, a couple of us spent a good deal of the day today pouring over feedback from forums and blogs. There are a couple of particularly nasty rumors that I’d love to address. I know Molly continues to work with the mainstream press, so you should expect...

Here's a cool idea! We just published an online catalog of Xbox 360 branded merchandise. Rather than hire some models, we feature some of the employees of Xbox . You'll find some folks you might know , including a fellow PR team member, along with lots...

I saw that Scoble linked to my blog, hoping to help a customer leaving comments who had questions about our “ Xbox 360 Marketing Campaign .” I noticed a linked blog entry from “Shaded” called “ Xbox 360 marketing smokescreen ,” where he asks why we didn...

A full day into the official launch of the Xbox 360, we have our share of work cut out for us. With any new hardware launch (or software launch, for that matter), you find problems that might not have been clear during the design. I’ve been working with...

Now that the Xbox 360 can be found in the wild, it's time for employees to celebrate its launch. It's been a loooong year for everyone involved in the launch, and it promises to be hectic for some time to come, especially for those involved in the European...

Flew back just in time to attend the Midnight Madness event in Bellevue. The lines were crazy! And for Seattle, it was cooooold. There were a handful of folks from the marketing and PR team from Redmond. The mood was festive, even though a lot of them...

Peter and J were crazy-busy with the launch of the Xbox 360. They kicked off Zero Hour, then did back-to-back interviews with the press backstage in the "green room." J and Peter both wanted to make sure they got time with members of the community, so...

As thousands of gamers made their way into the hangar, they were greeted with 400,000 square feet of Xbox 360 systems and high-def Samsung displays. Everything was bathed in green light, giving the building an unearthly feel. Throughout the night, folks...

Got into Palmdale around 3PM. Coming over the hill into Antelope Valley, I saw the hangar in the distance. As I got closer, I was struck at the immensity of the place. We told everyone there would be "military grade" security at this place. They...

I picked up my copy of BusinessWeek from my mailbox today, and saw this profile on Xboss Robbie Bach, in an article called " Robbie Bach is Ready to Rumble ." The article quotes Pete Higgins, former head of Microsoft's "Interactive Media Group," the...

Time to come clean, I guess. There have been rumors flying around about the Xbox 360 "brick." Some have thought that it was only that big on the dev kits. Nope. It's that big. The Microsoft PR team, in an official Q&A earlier today, approved this...

In a surprisingly open interview with Seattle PI reporter (and blogger ) Todd Bishop ( Questions Surround Xbox 360 Shortage ), Peter Moore addressed ongoing rumors that the shortage of Xbox 360 consoles was planned to create media hype. Gotta give...

Some of you saw this already (on sites like xbox365.com , teamxbox.com , or TriXie's blog ). We got some pictures of the preparations for Sunday's big show. For those of you going, you'll be intimately aware of the room after spending 30 straight hours...

From Next-Gen.biz: Ballmer Boosting Xbox 360 : "Speaking in Tokyo earlier today, he said, "We have very strong momentum, particularly in the northern parts of Europe, United States and Australia. I know for sure, 100 percent, we will do much better...

We just released information about what's going to be available on Xbox Live when Xbox 360 ships next week. There are going to be at least 400 pieces of downloadable Xbox Live Marketplace content—including free demos for games like FIFA Soccer 06, Kameo...

We finally posted the launch lineup press release! Read all about it on Xbox.com ! Several weeks ago, Peter Moore promised 15-20 titles on Day One. The official list comes in at 18, with more to come in the following weeks. Amped 3 (2K Sports...

...finally! We've been waiting for word from the team certifying the original Xbox 360 titles. They finally handed over the list , we got an interview with Todd Holmdahl , and Xbox.com posted them both! But wait, that's not all! More titles are coming...

The Hex168 contest winners were announced today. Of all the videos, I think The Rapture of Hex is my favorite. Of course, Corporate Commuters is good too. And Backwards Compatible is quite clever. Gotta try that one with my kids. I love this kind of...

Lots of activity today, including the logistics of coordinating online entries, getting ready to send out packets to those who get tickets, etc. Tomorrow we begin finding out who the winners of the 3,000 tickets are. Cesar had a box full of wristbands...

Some of you like to hear about the slickest moves for Halo 2. Others like hearing about the latest developments with XNA. Others (you know who you are...) love to hear all about the numbers: finances, research, business results. So you don't feel...

I've been running around most of the day, helping coordinate some of the details of the invitation to the Xbox 360 Zero Hour event. Because we wanted to share as much as we could, we scrambled to get Chris Di Cesar , Director of Marketing, to do interviews...

Interesting use of podcasting for product marketing. We'll see how it flies... The Story Behind Kameo : Elements of Power Revealed in Eight-Chapter P odcast The story behind Kameo: Elements of Power ™ , a mystical action-adventure game, available...