IN THE SPOTLIGHT
Following the launch of Kinect for Xbox 360, Xbox LIVE is truly delivering the future of home entertainment. Just last week, Xbox LIVE debuted a whole host of brand new entertainment content and value available to Xbox LIVE Gold members, including ESPN,  Zune Music and Video Kinect, plus Kinect integration with Last.fm and Xbox LIVE Gold Family Pack!

You could… go… all… the… way!
To celebrate the launch of ESPN on Xbox LIVE, we’re kicking off a four-month long Download, Watch & Win Sweepstakes from November 16 through March 21, and giving you the chance to score big weekly and monthly prizes. Starting November 16, download the ESPN app on Xbox LIVE and watch out for the chance to outfit your living room with a Bose CineMate Series II digital home theater system, snatch tickets to the That’s How We Bowl game in Orlando, win copies of hit sports games or even a trip to ESPN headquarters! Log on to the Xbox LIVE dashboard and look for the ESPN sweepstakes for more details or xbox.com/espnsweeps and don’t forget to watch your favorite games and highlights on ESPN on Xbox LIVE.* Usually available to Xbox LIVE Gold members, the ESPN app will also be available to all Xbox LIVE members on November 16 from 12:01 a.m. PST to 11:59 p.m. PST.

Celebrate exclusive gaming content on Xbox LIVE!
Available now from award-winning developer Treyarch, “Call of Duty®: Black Ops” (Activision) is a brand new chapter in the record-setting, No.1 first-person action series of all time. Xbox LIVE members can look forward to exclusive add-on content first through 2012, starting with “Call of Duty®: Black Ops.”

Go for the Gold this Thanksgiving.
Not an Xbox LIVE Gold member? Not a problem. Just in time for Thanksgiving weekend, share all of this new fun and entertainment with family and friends from November 25 (12:00 p.m. EST / 9:00 a.m. PST) through November 29 (12:00 p.m. EST / 9:00 a.m. PST). Gold-only features will be available to all members for FREE. Now’s your chance to take advantage of industry-leading multiplayer, HD movie streaming from Netflix, and Facebook and Twitter – right from your TV!  Play the latest multiplayer games online such as “Halo: Reach” (Microsoft Game Studios), “Call of Duty®: Black Ops” (Activision), and “Kinect Adventures” (Microsoft Game Studios), tune in to ESPN on Xbox LIVE for big games, or even cue the holiday tunes via Zune and share the love with Video Kinect.

AVATAR MARKETPLACE
November 16:
“Assassin’s Creed® Brotherhood” (Ubisoft) Update
November 18: “Mafia II” (2K Games)

XBOX LIVE ARCADE
November 17
: “Alien Breed 3: Descent” (Team17) – 800 Microsoft Points and available worldwide
November 24: “Crazy Taxi” (SEGA) – 800 Microsoft Points and available worldwide

DEAL OF THE WEEK
An Xbox LIVE Arcade family favorite, Hasbro Family Game Night has something for everyone at 50 percent off! Join your host Mr. Potato Head for fun and games with family and friends like never before.

Week of November 22:
“Connect 4X4” (Electronic Arts) – 400 Microsoft Points (50 percent off) and available worldwide
“Jenga” (Electronic Arts) – 400 Microsoft Points (50 percent off) and available worldwide
“Pictureka” (Electronic Arts) – 400 Microsoft Points (50 percent off) and available worldwide
“Sorry! Sliders” (Electronic Arts) – 400 Microsoft Points (50 percent off) and available worldwide
“Boggle” (Electronic Arts) – 400 Microsoft Points (50 percent off) and available worldwide
“Sorry!” (Electronic Arts) – 400 Microsoft Points (50 percent off) and available worldwide
“Battleship” (Electronic Arts) – 400 Microsoft Points (50 percent off) and available worldwide
“Connect 4” (Electronic Arts) – 400 Microsoft Points (50 percent off) and available worldwide
“Scrabble” (Electronic Arts) – 400 Microsoft Points (50 percent off) and available worldwide
“Yahtzee” (Electronic Arts) – 400 Microsoft Points (50 percent off) and available worldwide

GAME ADD-ONS
November 16:
“Crackdown 2” The Deluge Pack (Microsoft Game Studios) – 560 Microsoft Points and available worldwide (except Germany)
November 17: “Space Invaders: Infinity Gene” Add-on (Square Enix) – 240 Microsoft Points and available worldwide
November 23: “Mafia II” Joe’s Adventures (2K Games) – 800 Microsoft Points and available worldwide (except Japan and Korea)
N
ovember 23: “3D Ultra MiniGolf Adventures 2: Fairy Tales Map Pack” Add-on (KONAMI) – 240 Microsoft Points and available worldwide (except Japan, Korea, Brazil, South Africa, Slovakia, Australia and New Zealand)
November 30: “Halo: Reach” Noble Map Pack (Microsoft Game Studios) – 800 Microsoft Points and available worldwide

GAMES ON DEMAND
November 23:
“Alan Wake” (Microsoft) – Available worldwide (except Japan)

Contact us!
For more information (press only), email us at
xboxnewsbeat@edelman.com.

*ESPN Download, Watch & Win: NO PURCHASE NECESSARY. Open only to legal residents of the 50 United States (includes Washington, D.C.) aged 18 years and older. For details, including free, alternate method of entry, see the Official Rules at www.xbox.com/espnsweeps