IN THE SPOTLIGHT

Lexus Pulls an “All-Nighter”
This Saturday, December 18, Lexus, in support of its all-new CT 200h hybrid, will sponsor the all-night gaming marathon for “Halo: Reach” on Xbox LIVE in the U.S., giving gamers the opportunity to download Lexus content and enter to win prizes for playing from dusk ‘til dawn! Every hour from 6:00 p.m. to 6:00 a.m. PST, eight players will each win 4,000 Microsoft Points, which can be used to purchase Arcade games, game add-ons, movie and music downloads, merchandise and more. The “All-Nighter” custom sponsorship also includes a branded destination experience within Xbox LIVE where gamers can access episodes of “Darkcasting,” the first after dark in-car talk show, starring actress and comedian Whitney Cummings.*


Celebrate the countdown to the New Year on Xbox LIVE.
Get ready for your New Year’s Celebration with great entertainment and daily special offers from Xbox LIVE! From December 21 through December 31, make your holiday season bright with fun family entertainment from Xbox LIVE, including Avatar Marketplace items, games, movies and more available for special discounted prices! Curious what will be offered? Here are a few clues… Work with Elvis in this classic, become a hero (that’s not so super), fly to the rescue in outer space, or turn up the volume to get down! In addition to the surprise daily offers, we’ll host 11 unique offers that will be available for the duration of the campaign!


Let the College Bowl Showdown pick ‘em begin!
Log onto ESPN on Xbox LIVE and make your picks for this season’s bowl games – sports fans can predict who they think will win each game, earn a score for making predictions and compete against friends to see who wins! Complete with a Friends Leaderboard, watch 32 of this season’s bowl games live from your living room, including all five BCS bowl games highlighted by the Tostitos BCS National Championship Game, #1 Auburn vs. #2 Oregon, and even see your projected rank increase in-game if you pick correctly!


Even better, start the New Year with friends and family by watching the entire Bowl Championship Series on Xbox LIVE:

  • January 1: Rose Bowl (TCU vs. Wisconsin) – 5:10 p.m. EST
  • January 1: Tostitos Fiesta Bowl (Connecticut vs. Oklahoma) – 8:30 p.m. EST
  • January 3: Discover Orange Bowl (Virginia Tech vs. Stanford) – 8:30 p.m. EST
  • January 4: Allstate Sugar Bowl (Arkansas vs. Ohio State) – 8:30 p.m. EST
  • January 10: National Championship Game (Auburn vs. Oregon) – 8:30 p.m. EST

All season long, log on and watch the bowl games for the chance to win a trip to 2011 ESPY Awards or a trip ESPN headquarters! ‘Tis the season for giving, so we’re giving sports fans the chance to check out ESPN on Xbox LIVE for free on December 26 and December 27. All Xbox LIVE members in the U.S. will have access, just in time to catch the Little Caesar’s Bowl on December 26 and Independence Bowl on December 27.


The Gift that Keeps on Giving!
Enjoy more content and excitement with the “Kinect Sports” Party Pack and “Kinect Joy Ride” Chevrolet Car Pack for free! Available today, the “Kinect Sports” Party Pack lets you shake your hips and move your feet with six new Mini Games, 15 new Party Play events and three crazy mascots. Starting January 4, 2011, you can get a Chevrolet Camaro, Corvette and Cruze at no cost by downloading new content for “Kinect Joy Ride.” You can choose a color for your new cars – or “paint” them using the Kinect sensor – and then take them for a spin in any of “Kinect Joy Ride’s” six game modes. You can also use the cars in online races over Xbox LIVE. Keep your eye out for the Chevrolet ad on the Xbox LIVE Marketplace - your ticket to unlock the Chevrolet cars for “Kinect Joy Ride!” You can also unlock the Chevrolet cars by visiting Xbox.com. For assets and more information, visit the “Kinect Joy Ride” Chevrolet Car Pack FTP, “Kinect Sports” Play Pack FTP or www.xbox.com/Kinect.


Games for the Holidays
Don’t forget to share exciting new Xbox LIVE Arcade games with friends and family! On December 22, December 29 and January 5, Microsoft Game Studios will introduce three new downloadable hits, exclusively to Xbox LIVE Arcade and for gamers of every level.Invite friends and family to build a kingdom in “A World of Keflings,” race through bone-shaking levels in “Raskulls” and collaborate to help ilo and milo reunite in “ilomilo.” A new title will roll out for download each week, providing early access and unlocking exclusive characters in the other two games.

  • December 22: “A World of Keflings” (Ninja Bee/Microsoft Game Studios) – 800 Microsoft Points and available worldwide
  • December 29: “Raskulls” (Half Brick Studios/Microsoft Game Studios) – 800 Microsoft Points and available worldwide
  • January 5: “ilomilo” (SouthEnd Interactive/Microsoft Game Studios) – 800 Microsoft Points and available worldwide

To access the Games for the Holidays trailer, visit: http://www.youtube.com/watch?v=J2e5UP5p7eI


AVATAR MARKETPLACE
December 15: “Bomberman LIVE” (Microsoft Game Studios)
December 15: “Sonic the Hedgehog™ 4 Episode I” (SEGA)
December 15: Winter Wear
December 23: Disney Sidekicks
December 23: University Collection (College Football Bowl Season)

December 23: Ninjas Collection

XBOX LIVE ARCADE
December 15: “The Path of Go” (Microsoft Game Studios) – 400 Microsoft Points and available worldwide
December 15: “X-Men Arcade” (KONAMI) – 800 Microsoft Points and available worldwide (except Japan, Korea, Australia and New Zealand)
December 15: “Quake Arena Arcade” (Bethesda) – 1200 Microsoft Points and available worldwide (except Hong Kong, Korea, Taiwan, and Germany)
December 22: “A World of Keflings” (Microsoft Game Studios) – 800 Microsoft Points and available worldwide
December 27: “Dead Rising 2: CASE WEST” (Capcom) – 800 Microsoft Points and available worldwide (except Korea and Germany)
December 29: “Raskulls” (Microsoft Game Studios) – 800 Microsoft Points and available worldwide

DEAL OF THE WEEK
Missing the outdoor fun in this weather? Get ready to race around the world in high performance machines from McLaren MP4-12C and the Mercedes-Benz C63 AMG to 2010 Lotus Evora Type 124 Endurance Racecar, 2010 BMW Motorsport X6M and more! Then, go head to head against the greatest fighters that ever lived – all for 50-67 percent off!

Week of December 20 – Forza Car Packs:
“World Class Car Pack”
(Microsoft Game Studios) – 200 Microsoft Points (50 percent off) and available worldwide
“Summer Velocity Car Pack” (Microsoft Game Studios) – 200 Microsoft Points (50 percent off) and available worldwide

“Exotic Car Pack” (Microsoft Game Studios) – 200 Microsoft Points (50 percent off) and available worldwide
“Road & Track Car Pack”
(Microsoft Game Studios) – 200 Microsoft Points (50 percent off) and available worldwide
“Audi R8 LMS RC Car” (Microsoft Game Studios) – 160 Microsoft Points (50 percent off) and available worldwide
“Checkered Flags” (Microsoft Game Studios) – 80 Microsoft Points (50 percent off) and available worldwide (except except Brazil, Chile, Colombia, Czech Republic, Greece, Hungary, Poland, Russia and South Africa)

GAME ADD-ONS
December 21: “Battlefield: Bad Company 2” Vietnam Expansion Pack (Electronic Arts) – 1200 Microsoft Points and available worldwide (except Slovakia)
December 29: “Bomberman Live: Battlefest” Bomb-Up Pack I (Hudson Entertainment) – 240 Microsoft Points and available worldwide (except Korea)

GAMES ON DEMAND
December 21: “Red Dead Redemption” (Rockstar Games) – Available worldwide (except Japan and Korea)
December 21: “Prince of Persia The Forgotten Sands™” (Ubisoft) – Available worldwide (except Japan, India, Brazil, Chile, Colombia, Czech Republic, Greece, Hungary, Poland, Russia and South Africa)
December 28: “Transformers: War for Cybertron” (Activision) – Available worldwide (except Australia, New Zealand, Japan, Brazil and South Africa)
December 28: “Just Cause 2” (Eidos/Square Enix) – Available worldwide (except Japan, Korea, and India)
December 28: “Ghostbusters” (Atari) – Available worldwide (except Japan and Korea)

Contact us!
For more information (press only), email us at xboxnewsbeat@edelman.com.

* To enter the “Halo: Reach” gaming marathon sponsored by Lexus, gamers need to download the free Lexus All-Nighter Gamer Picture and play “Halo: Reach.” To learn more about “Darkcasting,” visit www.darkersideofgreen.com/darkcasting. For more details on the Lexus “All-Nighter” contest, including complete rules and eligibility, please visit www.xbox.com/lexusall-nightersweeps.