Businesses can use “Dallas” to discover, manage, and purchase premium data subscriptions that can be integrated into applications.  For ISVs, this eliminates the need to sign contracts with individual content providers and instead use “Dallas” for one stop data shopping that is easy to manage.  For content providers, “Dallas” provides a simplified way to distribute data to a broad audience.

The current list of content providers for “Dallas” include NASA, National Geographic, Associated Press, Zillow.com, and Weather Central—just to name a few.  And the list continues to grow with some impressive new content providers being announced today.

During his keynote speech at WWPC, Microsoft President Bob Muglia made the following announcements on Microsoft Codename “Dallas”:

• “Dallas” will reach commercial availability in the fourth quarter of 2010.
• Demonstrated an on-stage preview of the updated and impressive “Dallas” user experience.
• The third Community Technology Preview (CTP) will be available in the next 30 days.
• An impressive list of new content providers will offer public and premium content on “Dallas”. See below.