Halo 3 - Halo 3: Biggest Day in U.S. Entertainment History

Uh....wow!

"Microsoft today announced that Halo® 3 has officially become the biggest entertainment launch in history, garnering an estimated $170 million in sales in the United States alone in the first 24 hours. The Xbox 360™ title beat previous records set by blockbuster theatrical releases like Spider-Man 3 and novels such as Harry Potter and the Deathly Hallows."

Xbox.com | Halo 3 - Halo 3: Biggest Day in U.S. Entertainment History