BBC NEWS | Business | Bosses 'should embrace Facebook'
I feel validated!
"Banning Facebook and the like goes against the grain of how people want to interact. Often people are friends with colleagues through these networks and it is how some develop their relationships."
Using technology to build closer links with ex-employees and potential customers could also boost productivity, innovation and create a more democratic working environment, Mr Bradwell added.
"In today's difficult business environment, the instinctive reaction can be to batten down the hatches and return to the traditional command-and-control techniques that enable managers to closely monitor and measure productivity.
"Allowing workers to have more freedom and flexibility might seem counter-intuitive, but it appears to create businesses more capable of maintaining stability."
steve clayton- geek in disguise - Unilever staff use Facebook
BBC NEWS | Business | Bosses 'should embrace Facebook'
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Born: 1981
Graduated: University of Essex, 2002, Computer Science BSc
Joined Microsoft: 2003
2003-2004 - Graduate Recruit
2004-2006 - Information Worker Solutions Specialist
2006 - Date - Local Government Account Manager