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July 2006 - Posts

Thursday, July 20, 2006 3:29 PM

Your Marketing Message

I recently skimmed through "The Ultimate Marketing Plan" by Dan S. Kennedy and "Full Frontal PR" by Richard Laermer. This got me thinking about what makes a good marketing message and how to best get that message heard. Creating Your Messages: Your marketing
Posted by bgroth | 1 Comments
Thursday, July 13, 2006 1:00 AM

Organizational Change Management

For the last month or two I have been working on a project that has started to see the light of day, at least within Microsoft. It's all about reorganizing part of the company to give more control an ownership to subsidiary managers while creating some
Posted by bgroth | 1 Comments
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