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August 2006 - Posts

Friday, August 18, 2006 7:17 AM

Monitoring the Buzz

Cameron Olthuis offers a good list of things to monitor to track the buzz going on regarding your brand. Company name Company URL Public facing figures Product names Product URLs The industry “hang outs” Employee activity/blogs Conversations Brand image
Posted by bgroth | 1 Comments
Tuesday, August 15, 2006 7:12 AM

Busy with Windows Live products

I will mostly be focused on Windows Live Messenger , Windows Live Mail , and Windows Live Spaces once I move to London in September or October, but check out the ever-growing list of products that I will also be involved with in one way or another: see
Posted by bgroth | 0 Comments
Sunday, August 06, 2006 9:30 PM

Brands To Be Passionate About

I just skimmed through "Creating Passionbrands" by Helen Edwards and Derek Day and liked a few of their ideas regarding creating and managing a brand. First off, a "passionbrand" is a brand that stands for something more than just a product, also sometimes
Posted by bgroth | 2 Comments
 
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