Monitoring the Buzz
Cameron Olthuis offers a good list of things to monitor to track the buzz going on regarding your brand.
- Company name
- Company URL
- Public facing figures
- Product names
- Product URLs
- The industry “hang outs”
- Employee activity/blogs
- Conversations
- Brand image
- Competitors
And then Jeremiah Owyang adds 7 more to the list:
- Images/Videos (I also say podcasts)
- Tags in social search tools
- Social voting tools
- Have your product teams monitor their product's buzz
- Create a feedback mechanism
- Log it all in a database
- Hire someone to monitor all of this
Of course, you can save searches on www.live.com that return results for just News, Images, Feeds (blogs), or the entire web. That's how I monitor some of the buzz for brands I'm interested in.
