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Wednesday, February 07, 2007 1:38 AM

Measuring Your Marketing

How do you know where to invest your marketing dollars, how much to invest, and if you are getting a good return for that investment? I just read " Marketing and the Bottom Line " which covers these topics and stresses the importance of measuring the
Posted by bgroth | 1 Comments
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Thursday, July 13, 2006 1:00 AM

Organizational Change Management

For the last month or two I have been working on a project that has started to see the light of day, at least within Microsoft. It's all about reorganizing part of the company to give more control an ownership to subsidiary managers while creating some
Posted by bgroth | 1 Comments
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Friday, June 16, 2006 7:42 PM

The Future of Marketing (is here now)

I just read three interesting marketing-related articles at www.strategy-business.com : The Future of Advertising Is Now: http://www.strategy-business.com/press/article/06204 Beyond Brand Management: http://www.strategy-business.com/press/article/06205
Posted by bgroth | 4 Comments
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Wednesday, May 10, 2006 9:07 PM

Sun-Tzu and the Art of Business

I just did quick read of Sun-Tzu and the Art of Business and got some great points to keep in mind regarding competitors in business: Know yourself, know your competitors, and know your market Think clearly and act decisively, giving clear guidance and
Posted by bgroth | 1 Comments
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Tuesday, March 07, 2006 8:10 AM

Business Acumen

I just read a good article at Strategy-Business.com called Sharpening Your Business Acumen . It gives examples of GE, BP, Apple, and others and talks about "linking an insightful assessment of the external business landscape with the keen awareness of
Posted by bgroth | 1 Comments
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Tuesday, February 28, 2006 5:14 PM

I've got a new job: Leaving the MTC, joining Windows Live!

I am moving to the MSN / Windows Live team! I have been working with the Microsoft Technology Centers for a few years now, and have been focused on the "enterprise" customer space for my entire 12 years here at Microsoft. So, it's time to move. I am joining
Posted by bgroth | 1 Comments
Saturday, February 04, 2006 12:38 AM

Executing on your Sales Strategy

I just ran across some interesting information that may help someone out there execute on their sales strategy. The Prime Resource Group lists some common challenges people face, which are: Our marketing strategy message is poorly executed and becomes
Posted by bgroth | 1 Comments
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Wednesday, January 25, 2006 9:42 PM

Customer-Sensing Capability Systems

You may have heard of this as Expert Systems, Decision Support Systems, Customer-Management Systems (CRM), and probably a dozen others. I just read an interesting article on Strategy+Business about “ customer-sensing capability ” , which is the “organizational
Posted by bgroth | 1 Comments
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Friday, January 20, 2006 11:21 PM

What’s in a good business plan?

As I spend Friday night watching The Magnificent Seven , which is based on the Seven Samarai I got to thinking about business plans. OK, they’re not related to business plans, but whatever. I was recently reading an article at Strategy+Business.com called
Posted by bgroth | 1 Comments
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Saturday, January 14, 2006 10:37 PM

Leading & Motivating Others the Dale Caregie Way

Tonight on http://www.tailrank.com/ , a link to " A Guide to: How to Win Friends & Influence People " came up on and it covers the entire book by Dale Caregie, and specifically also covers Leading and Motivating Others . See the link for details,
Posted by bgroth | 1 Comments
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Thursday, January 12, 2006 6:58 PM

Problem Solving, the McKinsey Way

The McKinsey Mind explains how McKinsey & Co . use a fact-based method of problem solving based on the following steps. The following is my interpretation of these steps: What’s the problem? Identifying and isolating the core problem, which is usually
Posted by bgroth | 2 Comments
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Sunday, January 08, 2006 1:15 PM

Leadership Practices, Behaviors, and Commitments

I have been reading Execution and The Leadership Challenge , which both cover the practices, behaviors, and commitments that a leader should master. The list below is how I merge the topics of these two books into something more logical to me, hopefully
Posted by bgroth | 3 Comments
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Friday, December 30, 2005 2:26 PM

All courseware from the MIT Sloan School of Management

Did you know that you can get the courseware for a variety of MTC courses online, for free? I can’t imagine spending the time to go through all of the lectures, readings, assignments, exams, labs, and all other materials for each undergraduate and graduate
Posted by bgroth | 1 Comments
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Thursday, December 29, 2005 3:37 PM

New approaches to sales and marketing strategies

When writing a business plan you of course need to think about your Marketing Strategy and Sales Strategy. The Chase Market Velocity blog has an interesting and useful way of looking at traditional approaches for marketing and sales strategies compared
Posted by bgroth | 3 Comments
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Monday, December 26, 2005 1:40 PM

Tips for a good Business Plan

I’ve been thinking of turning a couple of ideas into actual business plans and seeing what becomes of them within Microsoft, so I have been refreshing my knowledge of what’s in a business plan. Joe Hadzima has some good tips to keep in mind when writing
Posted by bgroth | 2 Comments
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