<?xml version="1.0" encoding="UTF-8" ?>
<?xml-stylesheet type="text/xsl" href="http://blogs.msdn.com/utility/FeedStylesheets/atom.xsl" media="screen"?><feed xmlns="http://www.w3.org/2005/Atom" xml:lang="en-US"><title type="html">Brian Groth's Life at Microsoft</title><subtitle type="html">Business and Marketing for Windows Live products in Europe, the Middle East, and Africa</subtitle><id>http://blogs.msdn.com/bgroth/atom.xml</id><link rel="alternate" type="text/html" href="http://blogs.msdn.com/bgroth/default.aspx" /><link rel="self" type="application/atom+xml" href="http://blogs.msdn.com/bgroth/atom.xml" /><generator uri="http://communityserver.org" version="2.1.61025.2">Community Server</generator><updated>2008-11-25T03:27:06Z</updated><entry><title>Top downloads for your Windows 7 PC at home</title><link rel="alternate" type="text/html" href="http://blogs.msdn.com/bgroth/archive/2009/10/22/top-downloads-for-your-windows-7-pc-at-home.aspx" /><id>http://blogs.msdn.com/bgroth/archive/2009/10/22/top-downloads-for-your-windows-7-pc-at-home.aspx</id><published>2009-10-22T12:39:50Z</published><updated>2009-10-22T12:39:50Z</updated><content type="html">&lt;p&gt;Now that you have Windows 7 on your home PC, it’s time to install the software that helps make it great. For me, these are:&lt;/p&gt;  &lt;ol&gt;   &lt;li&gt;&lt;a href="http://download.live.com/"&gt;Windows Live&lt;/a&gt; (Messenger, Hotmail, Photo Gallery, Movie Maker, and more) &lt;/li&gt;    &lt;li&gt;&lt;a href="http://www.microsoft.com/security_essentials/default.aspx"&gt;Microsoft Security Essentials&lt;/a&gt; &lt;/li&gt;    &lt;li&gt;Fun WebSlices for Internet Explorer 8:      &lt;ol&gt;       &lt;li&gt;&lt;a href="http://ieaddons.com/en/details/searchhelpers/Weather_from_Bing/"&gt;Weather&lt;/a&gt; &lt;/li&gt;        &lt;li&gt;&lt;a href="http://ieaddons.com/en/details/photosvideos/Most_Twittered_Videos/"&gt;Popular Videos (most shared via Twitter)&lt;/a&gt; &lt;/li&gt;        &lt;li&gt;Find more &lt;a href="http://ieaddons.com/en/webslices/"&gt;WebSlices&lt;/a&gt; &lt;/li&gt;     &lt;/ol&gt;   &lt;/li&gt;    &lt;li&gt;My favourite IE8 Accelerator: &lt;a href="http://ieaddons.com/en/details/dictionaries/Define_with_Bing/"&gt;Define with Bing&lt;/a&gt; or find more &lt;a href="http://ieaddons.com/en/accelerators/"&gt;Accelerators&lt;/a&gt; &lt;/li&gt;    &lt;li&gt;&lt;a href="http://windows.microsoft.com/en-US/windows/downloads/personalize"&gt;Cool themes, backgrounds, and gadgets&lt;/a&gt;&amp;#160; &lt;/li&gt;    &lt;li&gt;&lt;a href="http://www.worldwidetelescope.org/Home.aspx"&gt;WorldWide Telescope from Microsoft Research&lt;/a&gt;&lt;/li&gt;    &lt;li&gt;If you are in the US, then I highly suggest:      &lt;ol&gt;       &lt;li&gt;&lt;a href="http://www.zune.net/en-us/products/software/default.htm"&gt;Zune software&lt;/a&gt; (best way to discover new music with the monthly subscription) &lt;/li&gt;        &lt;li&gt;&lt;a href="http://www.microsoft-hohm.com/"&gt;Hohm&lt;/a&gt; to help save energy &lt;/li&gt;     &lt;/ol&gt;   &lt;/li&gt; &lt;/ol&gt;  &lt;p&gt;(Updated on November 7, 2009 with the WW Telescope: It’s always a fun/cool application that I forget about until I feel like cruising around the stars. It is also a great example of Software + Services).&lt;/p&gt;&lt;img src="http://blogs.msdn.com/aggbug.aspx?PostID=9911311" width="1" height="1"&gt;</content><author><name>bgroth</name><uri>http://blogs.msdn.com/members/bgroth.aspx</uri></author></entry><entry><title>Unsure about upgrading to Windows 7? Tools to help</title><link rel="alternate" type="text/html" href="http://blogs.msdn.com/bgroth/archive/2009/10/21/unsure-about-upgrading-to-windows-7-tools-to-help.aspx" /><id>http://blogs.msdn.com/bgroth/archive/2009/10/21/unsure-about-upgrading-to-windows-7-tools-to-help.aspx</id><published>2009-10-21T15:37:07Z</published><updated>2009-10-21T15:37:07Z</updated><content type="html">&lt;p&gt;Maybe you aren’t sure about upgrading to Windows 7, even though you’ve heard it is the best operating system to have ever been created, which it is in my opinion. If so, here are a few resources to help you make sure you are ready for Windows 7: &lt;/p&gt;  &lt;p&gt;&lt;strong&gt;1. You PC/Laptop: &lt;/strong&gt;Use the &lt;em&gt;Windows 7 Upgrade Advisor &lt;/em&gt;to see if your PC can run Windows 7: &lt;a href="http://www.microsoft.com/downloads/details.aspx?displaylang=en&amp;amp;FamilyID=1b544e90-7659-4bd9-9e51-2497c146af15"&gt;http://www.microsoft.com/downloads/details.aspx?displaylang=en&amp;amp;FamilyID=1b544e90-7659-4bd9-9e51-2497c146af15&lt;/a&gt;&lt;/p&gt;  &lt;p&gt;&lt;strong&gt;2. Your Software &amp;amp; Peripherals: &lt;/strong&gt;Will your existing software and devices (printers, webcams, etc.) work with Windows 7? Go to the &lt;em&gt;Windows Compatibility Center &lt;/em&gt;and check: &lt;a href="http://www.microsoft.com/windows/compatibility/en-us/default.aspx"&gt;http://www.microsoft.com/windows/compatibility/en-us/default.aspx&lt;/a&gt;&lt;/p&gt;  &lt;p&gt;&lt;strong&gt;3. Your files&lt;/strong&gt;: Use &lt;em&gt;Windows Easy Transfer &lt;/em&gt;to copy your files, photos, music, e-mail, settings, and more from a computer running Windows XP to a computer running Windows 7. You can transfer data using an Easy Transfer Cable, removable media, or across a network. See the XP version here: &lt;a title="http://www.microsoft.com/downloads/details.aspx?familyid=734917D8-0663-4C26-89D0-2D00B632EBDB&amp;amp;displaylang=en" href="http://www.microsoft.com/downloads/details.aspx?familyid=734917D8-0663-4C26-89D0-2D00B632EBDB&amp;amp;displaylang=en"&gt;http://www.microsoft.com/downloads/details.aspx?familyid=734917D8-0663-4C26-89D0-2D00B632EBDB&amp;amp;displaylang=en&lt;/a&gt;&amp;#160; and the Vista version here: &lt;a title="http://www.microsoft.com/downloads/details.aspx?familyid=09D80814-2A73-4245-A63B-8E780D0430CB&amp;amp;displaylang=en" href="http://www.microsoft.com/downloads/details.aspx?familyid=09D80814-2A73-4245-A63B-8E780D0430CB&amp;amp;displaylang=en"&gt;http://www.microsoft.com/downloads/details.aspx?familyid=09D80814-2A73-4245-A63B-8E780D0430CB&amp;amp;displaylang=en&lt;/a&gt;&lt;/p&gt;  &lt;p&gt;&amp;#160;&lt;/p&gt;  &lt;p&gt;More Information (from &lt;a href="http://arstechnica.com/microsoft/news/2009/10/are-you-windows-7-compatible.ars"&gt;ars technica&lt;/a&gt;):&lt;/p&gt;  &lt;p&gt;The Windows 7 Upgrade Advisor is now available for download on the &lt;a href="http://www.microsoft.com/downloads/details.aspx?displaylang=en&amp;amp;FamilyID=1b544e90-7659-4bd9-9e51-2497c146af15"&gt;Microsoft Download Center&lt;/a&gt; (8.3MB). This tool is meant for those who are upgrading Windows on their current rig. It will examine your PC's processor, memory, storage, graphics capabilities, and lets you know if you can run the 64-bit version. The tool tells you your upgrade options and informs you about any known compatibility issues with the most commonly installed software programs and devices connected to your PC. If an issue can be resolved, it suggests next steps for you to take before installing Windows 7. The tool checks against the following Windows 7 system requirements: &lt;/p&gt;  &lt;ul&gt;   &lt;li&gt;1 GHz or faster 32-bit (x86) or 64-bit (x64) processor &lt;/li&gt;    &lt;li&gt;1GB RAM (32-bit) / 2GB RAM (64-bit) &lt;/li&gt;    &lt;li&gt;16GB available disk space (32-bit) / 20GB (64-bit) &lt;/li&gt;    &lt;li&gt;DirectX® 9 graphics processor with WDDM (Windows Display Driver Model) 1.0 or higher driver &lt;/li&gt; &lt;/ul&gt;  &lt;p&gt;The &lt;a href="http://www.microsoft.com/windows/compatibility/windows-7/"&gt;Windows 7 Compatibility Center&lt;/a&gt; helps the user easily check the compatibility of thousands of devices and software programs for 32-bit or 64-bit versions of Windows 7. Microsoft determines a product's compatibility status for the Compatibility Center by looking at whether it has earned the &amp;quot;Compatible with Windows 7&amp;quot; or &amp;quot;Certified for Windows Server 2008&amp;quot; logo and whether the software publisher or device manufacturer states that they currently (or plan to) offer product support for Windows 7 or Windows Server 2008 R2. &lt;/p&gt;&lt;img src="http://blogs.msdn.com/aggbug.aspx?PostID=9910657" width="1" height="1"&gt;</content><author><name>bgroth</name><uri>http://blogs.msdn.com/members/bgroth.aspx</uri></author></entry><entry><title>Grown Up Digital</title><link rel="alternate" type="text/html" href="http://blogs.msdn.com/bgroth/archive/2009/08/30/grown-up-digital.aspx" /><id>http://blogs.msdn.com/bgroth/archive/2009/08/30/grown-up-digital.aspx</id><published>2009-08-30T14:49:08Z</published><updated>2009-08-30T14:49:08Z</updated><content type="html">&lt;p&gt;I just ready &lt;a href="http://www.amazon.com/Grown-Up-Digital-Generation-Changing/dp/0071508635/ref=sr_1_1?ie=UTF8&amp;amp;s=books&amp;amp;qid=1251631828&amp;amp;sr=1-1"&gt;Grown Up Digital by Don Tapscott&lt;/a&gt; and found a few interesting facts about the generation of people who have grown up with technology (Internet, SMS, etc.) and can’t imagine life without it. There are eight things that this generation expects in life and work: &lt;/p&gt;  &lt;ol&gt;   &lt;li&gt;Freedom to work when and where they choose&lt;/li&gt;    &lt;li&gt;Customization of the products they buy&lt;/li&gt;    &lt;li&gt;Companies need to be open and honest, because hoaxes will be quickly exposed &lt;/li&gt;    &lt;li&gt;Companies must show integrity, but honest mistakes are understood&lt;/li&gt;    &lt;li&gt;They will collaborate on their work much more than they will work independently &lt;/li&gt;    &lt;li&gt;Similar to working when and where they choose, they will be entertained when and where they want, including at work&lt;/li&gt;    &lt;li&gt;Communicating, finding answers, and making decisions need to happen quickly&lt;/li&gt;    &lt;li&gt;Innovation for new and better products and technologies will continue &lt;/li&gt; &lt;/ol&gt;  &lt;p&gt;From a marketing point of view, this audience will be more receptive to a company or brand having interactive relationships with them versus traditional ads. This can be done by getting bloggers to recommend your product, allow it to be customized and talked about, being responsive to questions or concerns about your product, and being available where your customers will be: Facebook, Twitter, Windows Live Messenger, YouTube, and so on. &lt;/p&gt;&lt;img src="http://blogs.msdn.com/aggbug.aspx?PostID=9889083" width="1" height="1"&gt;</content><author><name>bgroth</name><uri>http://blogs.msdn.com/members/bgroth.aspx</uri></author></entry><entry><title>Write code, save the world</title><link rel="alternate" type="text/html" href="http://blogs.msdn.com/bgroth/archive/2009/07/20/write-code-save-the-world.aspx" /><id>http://blogs.msdn.com/bgroth/archive/2009/07/20/write-code-save-the-world.aspx</id><published>2009-07-21T02:06:27Z</published><updated>2009-07-21T02:06:27Z</updated><content type="html">&lt;p&gt;Since I consider myself an environmentalist and a technologist, then I simply must share this: &lt;a href="http://willcodeforgreen.gnomedex.com/"&gt;&lt;strong&gt;Will Code for Green&lt;/strong&gt;&lt;/a&gt;. It is a contest to encourage people to use the Bing API to build interesting applications that help people deal with the worsening global economy or improve the ecology of the planet Earth. I’m sure there’s a way to do both at the same time.&lt;/p&gt;  &lt;p&gt;And of course, they are on &lt;a href="http://bingtweets.com/?q=willcode4green"&gt;BingTweets&lt;/a&gt; too. &lt;/p&gt;&lt;img src="http://blogs.msdn.com/aggbug.aspx?PostID=9842469" width="1" height="1"&gt;</content><author><name>bgroth</name><uri>http://blogs.msdn.com/members/bgroth.aspx</uri></author></entry><entry><title>Microsoft gets its edge back</title><link rel="alternate" type="text/html" href="http://blogs.msdn.com/bgroth/archive/2009/07/17/microsoft-gets-its-edge-back.aspx" /><id>http://blogs.msdn.com/bgroth/archive/2009/07/17/microsoft-gets-its-edge-back.aspx</id><published>2009-07-18T01:30:56Z</published><updated>2009-07-18T01:30:56Z</updated><content type="html">&lt;p&gt;A fun and interesting article that I just had to pass on from ZDNet: &lt;a href="http://blogs.zdnet.com/BTL/?p=21208"&gt;Microsoft gets its edge back&lt;/a&gt;&lt;/p&gt;  &lt;p&gt;It covers Microsoft versus Apple, Microsoft versus Google, Windows Server versus Linux and Hyper-V versus VMWare. &lt;/p&gt;&lt;img src="http://blogs.msdn.com/aggbug.aspx?PostID=9837938" width="1" height="1"&gt;</content><author><name>bgroth</name><uri>http://blogs.msdn.com/members/bgroth.aspx</uri></author></entry><entry><title>Engineering Windows 7 for a Global Market</title><link rel="alternate" type="text/html" href="http://blogs.msdn.com/bgroth/archive/2009/07/09/engineering-windows-7-for-a-global-market.aspx" /><id>http://blogs.msdn.com/bgroth/archive/2009/07/09/engineering-windows-7-for-a-global-market.aspx</id><published>2009-07-09T23:07:43Z</published><updated>2009-07-09T23:07:43Z</updated><content type="html">&lt;p&gt;Since I just posted about the ability to create &lt;a href="http://blogs.msdn.com/bgroth/archive/2009/07/01/need-to-type-in-arabic.aspx"&gt;Arabic character with an English keyboard&lt;/a&gt;, I would be remiss to not point out what is going on with Windows 7. &lt;a href="http://blogs.msdn.com/e7/archive/2009/07/07/engineering-windows-7-for-a-global-market.aspx"&gt;Windows 7 has been engineered to work around the world&lt;/a&gt;. It will support 36 languages plus others that you can download.&amp;#160; &lt;/p&gt;&lt;img src="http://blogs.msdn.com/aggbug.aspx?PostID=9827537" width="1" height="1"&gt;</content><author><name>bgroth</name><uri>http://blogs.msdn.com/members/bgroth.aspx</uri></author></entry><entry><title>Need to type in Arabic?</title><link rel="alternate" type="text/html" href="http://blogs.msdn.com/bgroth/archive/2009/07/01/need-to-type-in-arabic.aspx" /><id>http://blogs.msdn.com/bgroth/archive/2009/07/01/need-to-type-in-arabic.aspx</id><published>2009-07-01T13:09:41Z</published><updated>2009-07-01T13:09:41Z</updated><content type="html">&lt;p&gt;&lt;a href="http://blogs.msdn.com/blogfiles/bgroth/WindowsLiveWriter/NeedtotypeinArabic_9CF1/Messenger%20with%20Arabic%20text%20(2)_2.jpg"&gt;&lt;img style="border-bottom: 0px; border-left: 0px; margin: 5px 5px 5px 0px; display: inline; border-top: 0px; border-right: 0px" title="Messenger with Arabic text (2)" border="0" alt="Messenger with Arabic text (2)" align="left" src="http://blogs.msdn.com/blogfiles/bgroth/WindowsLiveWriter/NeedtotypeinArabic_9CF1/Messenger%20with%20Arabic%20text%20(2)_thumb.jpg" width="234" height="244" /&gt;&lt;/a&gt; For Arabic speakers who are sitting at a PC with a Roman-based keyboard (such as English), your life will now be easier. Microsoft &lt;a href="http://www.GetMaren.com/"&gt;Maren&lt;/a&gt; is a Windows extension that comes to the rescue, allowing you to type Arabic in Roman characters (Romanized Arabic, Arabizi, Arabish or Franco-Arabic) and have it converted on the fly to Arabic script. &lt;/p&gt;  &lt;p&gt;&amp;#160;&lt;/p&gt;  &lt;p&gt;This works in &lt;a href="http://download.live.com/Messenger"&gt;Windows Live Messenger&lt;/a&gt; and most other Windows applications. Notice how the Messenger client pictured here is in English, but the person typing is given the option to select the word in Arabic. &lt;/p&gt;  &lt;p&gt;&amp;#160;&lt;/p&gt;  &lt;p&gt;Congratulations to Microsoft’s &lt;a href="http://www.microsoft.com/middleeast/egypt/cmic/"&gt;Innovation Lab in Cairo&lt;/a&gt; for building this!&lt;/p&gt;&lt;img src="http://blogs.msdn.com/aggbug.aspx?PostID=9810653" width="1" height="1"&gt;</content><author><name>bgroth</name><uri>http://blogs.msdn.com/members/bgroth.aspx</uri></author></entry><entry><title>Easily Update Your Windows Live Profile</title><link rel="alternate" type="text/html" href="http://blogs.msdn.com/bgroth/archive/2009/06/30/easily-update-your-windows-live-profile.aspx" /><id>http://blogs.msdn.com/bgroth/archive/2009/06/30/easily-update-your-windows-live-profile.aspx</id><published>2009-07-01T00:35:05Z</published><updated>2009-07-01T00:35:05Z</updated><content type="html">&lt;p&gt;Now that I have been using it for a few months, I have to admit that I am loving the fact that when I update Facebook, Twitter, Zune, and iLike (the social networking sites I use the most) that my Windows Live profile is updated. Here are a few of the links to help get you started by adding these to your &lt;a href="http://profile.live.com/"&gt;Windows Live Profile&lt;/a&gt;:&amp;#160; &lt;/p&gt;  &lt;ul&gt;   &lt;li&gt;If you use a social networking service worldwide, you can add your updates from:     &lt;br /&gt;&lt;a href="http://profile.live.com/WebActivities/Add.aspx?appid=1140906031"&gt;Facebook&lt;/a&gt;, &lt;a href="http://profile.live.com/WebActivities/Add.aspx?appid=1140855816"&gt;Twitter&lt;/a&gt;, &lt;a href="http://profile.live.com/WebActivities/Add.aspx?appid=1140907061"&gt;Arto&lt;/a&gt;, &lt;a href="http://profile.live.com/WebActivities/Add.aspx?appid=1207961345"&gt;Daum&lt;/a&gt;, &lt;a href="http://profile.live.com/WebActivities/Add.aspx?appid=1275115817"&gt;Fotolog&lt;/a&gt;, &lt;a href="http://profile.live.com/WebActivities/Add.aspx?appid=1140901673"&gt;Hevre&lt;/a&gt;, &lt;a href="http://profile.live.com/WebActivities/Add.aspx?appid=1140906030"&gt;wow.ya.ru&lt;/a&gt;, &lt;a href="http://profile.live.com/WebActivities/Add.aspx?appid=1275114792"&gt;Zoo&lt;/a&gt;, and &lt;a href="http://profile.live.com/webactivities/"&gt;more&lt;/a&gt;&lt;/li&gt;    &lt;li&gt;If you share photos online you can now add updates to Windows Live from:     &lt;br /&gt;&lt;a href="http://profile.live.com/WebActivities/Add.aspx?appid=1140906031"&gt;Facebook&lt;/a&gt;, &lt;a href="http://profile.live.com/WebActivities/Add.aspx?appid=1073750531"&gt;Flickr&lt;/a&gt;, &lt;a href="http://profile.live.com/WebActivities/Add.aspx?appid=1207963392"&gt;Photobucket&lt;/a&gt;, &lt;a href="http://profile.live.com/WebActivities/Add.aspx?appid=1140905008"&gt;SmugMug&lt;/a&gt;, &lt;a href="http://profile.live.com/WebActivities/Add.aspx?appid=1275098630"&gt;Metroflog&lt;/a&gt;, &lt;a href="http://profile.live.com/WebActivities/Add.aspx?appid=1140904485"&gt;Bilddagboken&lt;/a&gt;, and &lt;a href="http://profile.live.com/webactivities/"&gt;more&lt;/a&gt;&lt;/li&gt;    &lt;li&gt;If you have a blog, you can add it to Windows Live from:     &lt;br /&gt;&lt;a href="http://profile.live.com/WebActivities/Add.aspx?appid=1073746946"&gt;Wordpress&lt;/a&gt;, &lt;a href="http://profile.live.com/WebActivities/Add.aspx?appid=1140907062"&gt;LiveJournal&lt;/a&gt;, &lt;a href="http://profile.live.com/WebActivities/Add.aspx?appid=1140888696"&gt;Typepad&lt;/a&gt;, &lt;a href="http://profile.live.com/WebActivities/Add.aspx?appid=1208018253"&gt;Overblog&lt;/a&gt;, and a &lt;a href="http://profile.live.com/WebActivities/Add.aspx?appid=1140855815"&gt;custom blog&lt;/a&gt; activity, which works with Blogger and others. &lt;/li&gt;    &lt;li&gt;If you use any of these sites for information, music, video, or radio service, you can add them to Windows Live:     &lt;br /&gt;&lt;a href="http://profile.live.com/WebActivities/Add.aspx?appid=6333180533606400"&gt;MSN&lt;/a&gt;, &lt;a href="http://profile.live.com/WebActivities/Add.aspx?appid=1073746947"&gt;iLike&lt;/a&gt;, &lt;a href="http://profile.live.com/WebActivities/Add.aspx?appid=1275069968"&gt;Pandora&lt;/a&gt;, &lt;a href="http://profile.live.com/WebActivities/Add.aspx?appid=1208019279"&gt;Last.fm&lt;/a&gt;, &lt;a href="http://profile.live.com/WebActivities/Add.aspx?appid=1140905009"&gt;Dada&lt;/a&gt;, and &lt;a href="http://profile.live.com/WebActivities/Add.aspx?appid=1073788711"&gt;Dailymotion&lt;/a&gt;, and &lt;a href="http://profile.live.com/webactivities/"&gt;more&lt;/a&gt;&lt;/li&gt;    &lt;li&gt;And if you use a variety of different review sites, you can add them to Windows Live from:     &lt;br /&gt;&lt;a href="http://profile.live.com/WebActivities/Add.aspx?appid=1140889698"&gt;Digg&lt;/a&gt;, &lt;a href="http://profile.live.com/WebActivities/Add.aspx?appid=1140860673"&gt;Flixster&lt;/a&gt;, &lt;a href="http://profile.live.com/WebActivities/Add.aspx?appid=1207961860"&gt;StumbleUpon&lt;/a&gt;, &lt;a href="http://profile.live.com/WebActivities/Add.aspx?appid=1073750532"&gt;Tripit&lt;/a&gt;, and &lt;a href="http://profile.live.com/WebActivities/Add.aspx?appid=1140855044"&gt;Yelp&lt;/a&gt;, and &lt;a href="http://profile.live.com/webactivities/"&gt;more&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt;&lt;img src="http://blogs.msdn.com/aggbug.aspx?PostID=9810055" width="1" height="1"&gt;</content><author><name>bgroth</name><uri>http://blogs.msdn.com/members/bgroth.aspx</uri></author></entry><entry><title>19 Reasons Why Microsoft Is Huge with Developers</title><link rel="alternate" type="text/html" href="http://blogs.msdn.com/bgroth/archive/2009/05/30/19-reasons-why-microsoft-is-huge-with-developers.aspx" /><id>http://blogs.msdn.com/bgroth/archive/2009/05/30/19-reasons-why-microsoft-is-huge-with-developers.aspx</id><published>2009-05-30T12:29:03Z</published><updated>2009-05-30T12:29:03Z</updated><content type="html">&lt;p&gt;Microsoft certainly does have a breadth of products and programs for developers. This sums up 19 of them: &lt;/p&gt;  &lt;p&gt;&lt;a href="http://www.eweek.com/c/a/Application-Development/19-Reasons-Why-Microsoft-is-Huge-with-Developers-And-One-Reason-Why-Not-144136/"&gt;Application Development: 19 Reasons Why Microsoft Is Huge with Developers (and 1 Reason Why Not)&lt;/a&gt;&lt;/p&gt;&lt;img src="http://blogs.msdn.com/aggbug.aspx?PostID=9664046" width="1" height="1"&gt;</content><author><name>bgroth</name><uri>http://blogs.msdn.com/members/bgroth.aspx</uri></author></entry><entry><title>My Presentation in Finland of Windows Live</title><link rel="alternate" type="text/html" href="http://blogs.msdn.com/bgroth/archive/2009/05/19/my-presentation-in-finland-of-windows-live.aspx" /><id>http://blogs.msdn.com/bgroth/archive/2009/05/19/my-presentation-in-finland-of-windows-live.aspx</id><published>2009-05-19T18:51:38Z</published><updated>2009-05-19T18:51:38Z</updated><content type="html">&lt;p&gt;&lt;a title="Windows Live Launch –consumer excitement - Brian Groth" href="http://video.msn.com/video.aspx?mkt=en-GB&amp;amp;vid=b97380b9-a917-49f7-b757-287cc1eb016e" target="_new"&gt;&lt;img style="margin: 5px; display: inline" alt="Windows Live Launch –consumer excitement - Brian Groth" align="left" src="http://img1.catalog.video.msn.com/Image.aspx?uuid=b97380b9-a917-49f7-b757-287cc1eb016e&amp;amp;w=112&amp;amp;h=84" width="112" height="84" /&gt;Here is my video for the launch of Windows Live in Finland &lt;/a&gt;&lt;/p&gt;  &lt;p&gt;I do look comfortable on stage, but I say the word “um” too often and refer to the screen too often also. Watching the entire thing might be somewhat dull to anyone watching it here online, but if you are interested in our new products then you might like it. Personally, I use it as a training tool – watch myself present so I can do better next time.&amp;#160; &lt;/p&gt;&lt;img src="http://blogs.msdn.com/aggbug.aspx?PostID=9628313" width="1" height="1"&gt;</content><author><name>bgroth</name><uri>http://blogs.msdn.com/members/bgroth.aspx</uri></author></entry><entry><title>Microsoft and HSBC help startups</title><link rel="alternate" type="text/html" href="http://blogs.msdn.com/bgroth/archive/2009/05/13/microsoft-and-hsbc-help-startups.aspx" /><id>http://blogs.msdn.com/bgroth/archive/2009/05/13/microsoft-and-hsbc-help-startups.aspx</id><published>2009-05-13T17:30:05Z</published><updated>2009-05-13T17:30:05Z</updated><content type="html">&lt;p&gt;This too cool not to share: HSBC and &lt;a href="http://www.microsoftstartupzone.com/BizSpark/"&gt;Microsoft’s BizSpark program&lt;/a&gt; have partnered up to help technology-based startups: See &lt;a title="http://www.hsbc.co.uk/1/2/bizspark" href="http://www.hsbc.co.uk/1/2/bizspark"&gt;http://www.hsbc.co.uk/1/2/bizspark&lt;/a&gt;. Just imagine starting your own company with the support of HSBC and Microsoft!&amp;#160; &lt;/p&gt;  &lt;p&gt;I found this on Twitter via &lt;a href="twitter.com/bindik"&gt;@bindik&lt;/a&gt; who found it via &lt;a href="http://www.twitter.com/bizspark"&gt;@bizspark&lt;/a&gt;&lt;/p&gt;&lt;img src="http://blogs.msdn.com/aggbug.aspx?PostID=9609345" width="1" height="1"&gt;</content><author><name>bgroth</name><uri>http://blogs.msdn.com/members/bgroth.aspx</uri></author></entry><entry><title>Testing links to Zune</title><link rel="alternate" type="text/html" href="http://blogs.msdn.com/bgroth/archive/2009/02/19/testing-links-to-zune.aspx" /><id>http://blogs.msdn.com/bgroth/archive/2009/02/19/testing-links-to-zune.aspx</id><published>2009-02-19T21:13:35Z</published><updated>2009-02-19T21:13:35Z</updated><content type="html">&lt;p&gt;At &lt;a title="http://social.zune.net/links/ZuneLinks.aspx" href="http://social.zune.net/links/ZuneLinks.aspx"&gt;http://social.zune.net/links/ZuneLinks.aspx&lt;/a&gt; you can search for all sorts of entertainment and get a URL that you can then include in your blog or web site. So, here are a bunch for a band I like called the Wombats. &lt;/p&gt;  &lt;ul&gt;   &lt;li&gt;&lt;a href="http://social.zune.net/my/ContentRedirect.ashx?mtype=ArtistBuy&amp;amp;ArtistName=The+Wombats&amp;amp;mid=22100d00-0600-11db-89ca-0019b92a3933&amp;amp;CampaignID=1"&gt;&lt;strong&gt;Artist &lt;/strong&gt;on the Zune Marketplace&lt;/a&gt; (launches in the Zune desktop client) &lt;/li&gt;    &lt;li&gt;&lt;a href="http://social.zune.net/artist/The+Wombats/22100d00-0600-11db-89ca-0019b92a3933/overview"&gt;&lt;strong&gt;Artist &lt;/strong&gt;on Zune Social&lt;/a&gt; &lt;/li&gt;    &lt;li&gt;&lt;a href="http://social.zune.net/my/ContentRedirect.ashx?mtype=Album&amp;amp;ArtistName=The+Wombats&amp;amp;AlbumName=A+Guide+To+Love%2c+Loss+%26+Desperation&amp;amp;mid=5b47e000-0100-11db-89ca-0019b92a3933&amp;amp;CampaignID=1"&gt;One of their &lt;strong&gt;albums &lt;/strong&gt;on the Zune Marketplace&lt;/a&gt; (launches in the Zune desktop client) &lt;/li&gt;    &lt;li&gt;&lt;a href="http://social.zune.net/album/The+Wombats/A+Guide+To+Love+Loss++Desperation/5b47e000-0100-11db-89ca-0019b92a3933/details"&gt;The same album in the Zune Social&lt;/a&gt; &lt;/li&gt;    &lt;li&gt;&lt;a href="http://social.zune.net/my/ContentRedirect.ashx?mtype=Playlist&amp;amp;mid=53df0aa4-6353-4493-8b5f-914cfebd47a3&amp;amp;CampaignID=1"&gt;A &lt;strong&gt;playlist &lt;/strong&gt;on the Zune Marketplace&lt;/a&gt; (launches in the Zune desktop client) &lt;/li&gt;    &lt;li&gt;&lt;a href="http://social.zune.net/my/ContentRedirect.ashx?mtype=Video&amp;amp;mid=af2f0d01-0100-11db-89ca-0019b92a3933&amp;amp;CampaignID=1"&gt;One of their&lt;strong&gt; music videos &lt;/strong&gt;on the Zune Marketplace&lt;/a&gt; (launches in the Zune desktop client) &lt;/li&gt;    &lt;li&gt;We don’t seem to have podcasts or TV series featuring the Wombats, so I don’t have sample links for those. &lt;/li&gt; &lt;/ul&gt;  &lt;p&gt;Normally, all of these would get the cool little icon:    &lt;br /&gt;&lt;img src="http://social.zune.net/xweb/lx/pic/zuneclick.jpg" /&gt;&lt;/p&gt;&lt;img src="http://blogs.msdn.com/aggbug.aspx?PostID=9434584" width="1" height="1"&gt;</content><author><name>bgroth</name><uri>http://blogs.msdn.com/members/bgroth.aspx</uri></author></entry><entry><title>Welcoming a new blogger</title><link rel="alternate" type="text/html" href="http://blogs.msdn.com/bgroth/archive/2009/02/19/welcoming-a-new-blogger.aspx" /><id>http://blogs.msdn.com/bgroth/archive/2009/02/19/welcoming-a-new-blogger.aspx</id><published>2009-02-19T13:23:29Z</published><updated>2009-02-19T13:23:29Z</updated><content type="html">&lt;p&gt;I work with &lt;a href="http://blogs.msdn.com/skennedy/"&gt;Stephen Kennedy&lt;/a&gt; in London and he’s just started a new blog on MSDN. His first entry is about twitter, which is something he is very interested in and uses quite often for communications and for meeting new people. I look forward to other geeky blog entries, that will probably be focused on other online products, such as &lt;a href="http://download.live.com/"&gt;Windows Live&lt;/a&gt;, &lt;a href="http://msn.com"&gt;MSN&lt;/a&gt;, &lt;a href="http://search.live.com/"&gt;Live Search&lt;/a&gt;, and others. &lt;/p&gt;&lt;img src="http://blogs.msdn.com/aggbug.aspx?PostID=9433704" width="1" height="1"&gt;</content><author><name>bgroth</name><uri>http://blogs.msdn.com/members/bgroth.aspx</uri></author></entry><entry><title>Microsoft Technologies Available for Licensing</title><link rel="alternate" type="text/html" href="http://blogs.msdn.com/bgroth/archive/2008/12/24/microsoft-technologies-available-for-licensing.aspx" /><id>http://blogs.msdn.com/bgroth/archive/2008/12/24/microsoft-technologies-available-for-licensing.aspx</id><published>2008-12-25T00:40:45Z</published><updated>2008-12-25T00:40:45Z</updated><content type="html">&lt;p&gt;Back in May of 2005, I created a blog entry that listed the &lt;a href="http://blogs.msdn.com/bgroth/archive/2005/05/04/414762.aspx"&gt;20 technologies that Microsoft licenses&lt;/a&gt;. I now see that &lt;a href="http://www.microsoft.com/iplicensing/SearchResults.aspx?searchProduct=Any&amp;amp;searchApplicationArea=Any&amp;amp;searchKeywords="&gt;Microsoft licenses 47 technologies&lt;/a&gt; (as of December 2008), which I think is pretty cool. Think about it: you can &lt;a href="http://www.microsoft.com/iplicensing/"&gt;license Microsoft technologies (Microsoft Intellectual Property Licensing&lt;/a&gt;) that Microsoft is willing, and wanting, to have you include in your own solution. &lt;/p&gt;&lt;img src="http://blogs.msdn.com/aggbug.aspx?PostID=9252173" width="1" height="1"&gt;</content><author><name>bgroth</name><uri>http://blogs.msdn.com/members/bgroth.aspx</uri></author></entry><entry><title>The Cluetrain Manifesto</title><link rel="alternate" type="text/html" href="http://blogs.msdn.com/bgroth/archive/2008/11/25/the-cluetrain-manifesto.aspx" /><id>http://blogs.msdn.com/bgroth/archive/2008/11/25/the-cluetrain-manifesto.aspx</id><published>2008-11-25T14:27:06Z</published><updated>2008-11-25T14:27:06Z</updated><content type="html">&lt;p&gt;&lt;a href="http://www.cluetrain.com/"&gt;&lt;img style="border-bottom: 0px; border-left: 0px; display: inline; margin-left: 0px; border-top: 0px; margin-right: 0px; border-right: 0px" title="CluetrainManifesto" border="0" alt="CluetrainManifesto" align="left" src="http://blogs.msdn.com/blogfiles/bgroth/WindowsLiveWriter/TheCluetrainManifesto_DAFF/CluetrainManifesto_3.gif" width="161" height="244" /&gt;&lt;/a&gt; OK, the book is 8 years old now, but still has some very good marketing tips. Specifically, regarding how to connect with your customer. Since I focus on consumer products (Windows Live), these ring especially true to me.&amp;#160; I like the following tips from the book:&lt;/p&gt;  &lt;ol&gt;   &lt;li&gt;Companies must communicate “conversationally” with their markets in a &lt;strong&gt;real voice&lt;/strong&gt;, not in “marketing speak”; and it must be genuine. &lt;/li&gt;    &lt;li&gt;Product positioning means taking a position that reflects the values that the market cars about, which means it needs to help create an &lt;strong&gt;emotional connection &lt;/strong&gt;to your product.&lt;/li&gt;    &lt;li&gt;To develop loyal customers, companies must &lt;strong&gt;participate in their customer’s communities&lt;/strong&gt;: online and offline.&lt;/li&gt;    &lt;li&gt;Companies must &lt;strong&gt;participate in the conversation &lt;/strong&gt;happening about their products, not just push out messages. &lt;/li&gt;    &lt;li&gt;Public relations needs to be &lt;strong&gt;private relations &lt;/strong&gt;with individuals in the press, specific analysts, and influential bloggers.&lt;/li&gt;    &lt;li&gt;&lt;strong&gt;Be human&lt;/strong&gt;, play, and be what you say you are. I internalize this to “live your company’s values”.&lt;/li&gt; &lt;/ol&gt;&lt;img src="http://blogs.msdn.com/aggbug.aspx?PostID=9141587" width="1" height="1"&gt;</content><author><name>bgroth</name><uri>http://blogs.msdn.com/members/bgroth.aspx</uri></author></entry></feed>