http://blogs.msdn.com/bgroth/archive/2006/08/18/705985.aspxCameron Olthuis offers a good list of things to monitor to track the buzz going on regarding your brand. Company name Company URL Public facing figures Product names Product URLs The industry “hang outs” Employee activity/blogs Conversations Brand imageen-USCommunityServer 2.1 SP1 (Build: 61025.2)http://blogs.msdn.com/bgroth/archive/2006/08/18/705985.aspx#705988Fri, 18 Aug 2006 17:21:23 GMT91d46819-8472-40ad-a661-2c78acb4018c:705988Brian Groth's Life at Microsoft : Business and Marketing Leadership TipsPingBack from <a rel="nofollow" target="_new" href="http://blogs.msdn.com/bgroth/articles/BusinessManagement.aspx">http://blogs.msdn.com/bgroth/articles/BusinessManagement.aspx</a>