Saturday, January 31, 2009 5:04 PM
nismith
Cost and Usability Top List in Mid Market Survey for BI
DM review recently conducted a survey targeted at midmarket organizations using or considering business intelligence. The survey attempts to identify adoption rates, general awareness and satisfaction with BI in general and targeted midmarket solutions. Not surprisingly Microsoft, Business Objects, and Cognos top the list for BI solution vendors but I found it interesting to take note of the top reasons for how BI could better meet the needs of midmarket orgs. Cost, embedded in existing technology, and more user friendly top that list. This aligns with recent market analyst views on the trend towards more BI usability at lower costs.
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About nismith
Joining the Microsoft team in December of 2006, Nic brings a deep knowledge base of the Business Intelligence space. Prior to joining Microsoft, Nic spent time with Business Objects, a pure play BI company, where he was responsible for the vision of BI and performance management. Nic also spent time with former BI company Crystal Decisions, where he helped bring an enterprise reporting BI platform to market. Nic brings a unique blend of market knowledge, brand development and a solution orientated focus as an evangelist for BI. In addition to his business initiatives, Nic is involved in elite athletic development for youth. He holds a Bachelors Degree in Marketing and Communications from Simon Fraser University in Vancouver, British Columbia.
