Earlier this week Microsoft released its new search engine called Bing, only it’s not actually a search engine, it’s a decision engine.  What’s the difference? This business intelligence world is all about making better decisions and in today’s business environment we are faced with millions of split decisions that shape the choices we make in our jobs. What’s the problem? There is a ton of information out there and it’s not going away, it’s only increasing. Calling out the fact that this new world of search is all about making better decisions is actually very ‘BI’ng and separates Bing from other search engines as it categorizes information and provides the most important thing first. As the evolution of search continues it’s been interesting to see the connection between BI and search and to make sense of the information you are searching and make an informed decision. In a way Bing brings a certain sense of ‘PI’ or personal intelligence to all of us.

Check out some of the new ads for Bing.

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