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Friday, November 09, 2007 3:57 AM

Steps to becoming a successful technology pundit

First, study the hype-curve for all it's worth. ( http://static7.userland.com/oracle/gems/reynolds/hypecycle.png ) There, that should be about all it's worth -- useful, but no longer a new idea. Now here's the formula: When you find an idea gaining early
Posted by bobreb | 1 Comments
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Saturday, September 01, 2007 11:46 PM

Facebook observation

My experience with Facebook has been great. I'm somehow engaged with Facebook nearly every day -- sometimes multiple times a day. Of course I'm there not only as a participant, but as an analyst. That changes the experience. Think of it this way -- if
Posted by bobreb | 1 Comments
Thursday, July 26, 2007 5:16 PM

Integration first? Maybe -- but have you done your homework?

Recently I found myself wondering about a comment from Sean discussing the order in which an organization should implement web 2.0 features . Sean's answer was this: "So, what’s the answer? Simple ( simple to say, not do ). The answer is none of the above
Posted by bobreb | 1 Comments
Friday, July 20, 2007 4:08 PM

Social software: people first, activity second? I wonder...

(This was accidentally published in "note-to-self" form. Excuse me. It must have seemed more than a little incoherent.) Anyway, In a recent paper, The Significance of Social Software, Dana Boyd makes the following point: "While early social technologies
Posted by bobreb | 1 Comments
Wednesday, May 16, 2007 4:38 AM

Claimspace -- The power of simple, reusable, ideas.

Bear in mind, Claimspace has yet to ship in any form. It's sooo close to shipment (if only partial shipment), it's painful for those of us that have been waiting. Also, be aware that most of the capabilities I discuss below will not be apparent in the
Posted by bobreb | 2 Comments
Monday, May 14, 2007 8:46 PM

Social Networking Core Tenets -- KPIs

My new organization uses these terms. We didn't. We used some others, but the end game is the same. Just to be clear, tenets call out what we value (though not necessarily why), and the KPI's (key performance indicators) are intended to help us measure
Posted by bobreb | 4 Comments
Monday, May 07, 2007 2:36 AM

Diffusion Rate Fly-by -- Customer adoption of social networking

The factors influencing the rate at which any given innovation spreads throughout a population are well known. Applying those factors remains a bit of an art, but the exercise is always instructive. That's especially so when we start thinking about marketing
Posted by bobreb | 0 Comments
Wednesday, April 25, 2007 12:08 AM

Amazon and social software

Josh has an excellent post reviewing Amazon's investments in social software. (Thanks also to Brian for all the analysis ). I agree they're good, and we've taken a number of clues from them including a hard-core focus on purpose-driven social software
Posted by bobreb | 1 Comments
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Wednesday, April 18, 2007 12:12 AM

Information Design for the New Web

Great post by Infotangle. "Information design for the Web has changed. People are changing the way that they consume online information, as well as their expectations about its delivery. The social nature of the Web brings with it an expectation of interaction
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Tuesday, April 17, 2007 1:05 AM

One reason Microsoft cares about the new community services

Here's an article I wrote explaining a few of the reasons customers should care about the new community services we've built. Microsoft should care, and does, for a variety of reasons. Most of them having to do with customers being happier, better connected,
Posted by bobreb | 3 Comments
Tuesday, April 17, 2007 12:48 AM

The tools of flow and the value of community

This article describes the value of the next generation of Microsoft community investments to the customer. Actually it does so three times: short, medium, and large. Short and sweet answer: In the experience of most people, the internet makes available
Posted by bobreb | 9 Comments
Sunday, March 11, 2007 12:51 AM

Social Networks are not all created equal.

From Wikipedia: A social network is a social structure made of nodes which are generally individuals or organizations. It indicates the ways in which they are connected through various social familiarities ranging from casual acquaintance to close familial
Posted by bobreb | 1 Comments
Sunday, March 04, 2007 7:14 PM

Just a little more on -- What is Community

I can't help myself. I'm bent on doing my utmost to come to some agreement on the meaning of terms under discussion. It's become top-of-mind for me recently because my group has been part of a general reorganization and the slow process of understanding
Posted by bobreb | 19 Comments
Friday, February 16, 2007 7:36 PM

Personal anecdotal evidence

Of what? Of the notion that weak tie community of the online sort does constitute enough connection between people to activate the social aspects of your brain. If you're interested in more detail about the "social" aspects of the brain, Social Intelligence
Posted by bobreb | 0 Comments
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Thursday, November 02, 2006 2:08 AM

Corporate community strategy: communications as the safest choice.

Why is investment in online community communications -- specifically, enabling social networking and social computing -- unlike most innovative efforts you'll ever undertake? Two reasons: the strategy is rock solid, and the community will do all the real
Posted by bobreb | 1 Comments
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