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Integration first? Maybe -- but have you done your homework?

Recently I found myself wondering about a comment from Sean discussing the order in which an organization should implement web 2.0 features . Sean's answer was this: "So, what’s the answer? Simple ( simple to say, not do ). The answer is none of the above

Diffusion Rate Fly-by -- Customer adoption of social networking

The factors influencing the rate at which any given innovation spreads throughout a population are well known. Applying those factors remains a bit of an art, but the exercise is always instructive. That's especially so when we start thinking about marketing
Posted by bobreb | 0 Comments
 
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