Software & Services Bret Grinslade : Web Analytics

Silverlight - A big step for development

bretgrinslade — Tue, 04 Nov 2008 01:20:00 GMT

Wow! What a difference a good UI framework and programming model can make in development.

We have just implemented several new parts of the adCenter Analytics product in Silverlight in our latest update. These features were written much more quickly than in our AJAX implementation, the look better, perform faster, and were much easier to debug.

Here is a deeper look at how we used Silverlight in adCenter Analytics.

This is a bit of an experiment for adCenter. We haven't moved the whole web UI over ... yet. But it has been a great development productivity gain and improved our overall user experience. Given that we can leverage this in a WPF client if we want in the future, I suspect we will push more this direction.

adCenter Analytics Update

bretgrinslade — Mon, 28 Jul 2008 01:33:00 GMT

Just wanted to give folks a quick update on adCenter Analytics. We have been doing a lot of work on our next beta refresh and it will be out shortly. I will provide some details... stay tuned.

Be sure to check out he community and marketing sites:

http://adcentercommunity.com/blogs/analytics/

and

http://advertising.microsoft.com/search-advertising/adcenter-analytics

Conversion tracking

bretgrinslade — Thu, 10 Jul 2008 08:44:00 GMT

In adCenter Analytics, there is a mechanism for adding shopping cart and conversion data to your scripts.

okay now, track with cart:
okay now, just the cart:

Try adCenter Analytics Today!

bretgrinslade — Thu, 06 Mar 2008 17:45:00 GMT

Microsoft’s web analytics product, Gatineau, has been updated and branded as adCenter Analytics. You can request an invite code to the controlled beta at:

http://advertising.microsoft.com/advertising/adcenter-analytics-registration

Mel Carlson has posted some information about the product on the adCenter blog . Ian Thomas has posted a good review of the top adCenter Analytics features.

Silverlight and Web Analytics at MIX08

bretgrinslade — Mon, 03 Mar 2008 23:18:00 GMT

MIX 2008 in Las Vegas, the Next web now, is sold out. This promises to be a great event with lots of interesting conversation. The best part of MIX for me is that it is really an open, multi-way dialog and not just a bunch of Microsoft speak.

Check out some of the cool sessions and news at MIX 2008

I will be doing a presentation with Aaron Fossum from Omniture, William Garrison from WebTrends, and Michael Scherotter from Microsoft. We will be discussing now RIA and Silverlight in particular can be tracked and understood through web analytics.

Here are the details from https://content.visitmix.com/public/sessions.aspx

Silverlight and Web Analytics

Friday, March 7 10:00 AM - 11:15 AM, Delfino 4101A

Speaker(s): Aaron Fossum, William Garrison, Bret Grinslade, Michael Scherotter

Audience(s): Business, Technical

Session Type: Panel

Rich Interactive Applications (RIAs) and media players built with Microsoft Silverlight are easily integrated with web analytics services like WebTrends On Demand, Omniture SiteCatalyst, and Microsoft AdCenter Analytics. In this panel, you will learn from experts at each of these companies about the different ways that Web analytics services collect data about web usage behavior and allow businesses to measure how web sites perform against business goals. Each panelist will discuss how to incorporate their company's web analytics services into Silverlight applications and then take advantage of the separation between the design in XAML and code in JavaScript to do effective A/B testing.

Please bring your questions or come by to say if you are at MIX.