DeepZoom Scenarios
What business scenarios does the DeepZoom technology support? Here are some I can think of:
Showing additional information
Showing additional, relevant information in situ without having to link off to another page. A great example of this is a car ad on the front page of a virtual newspaper. Looking at the newspaper page the ad looks like any normal ad that you’d find in a newspaper, maybe positioned at the bottom right hand corner of the page. As you zoom in more information becomes visible, until you can see the full model range, and the specification and options of each car.
Collection of images
The idea here is to be able to show a collection of things in one page. A real example would be the collection of rock memorabilia that Hard Rock has. You can see this in action here http://memorabilia.hardrock.com Try clicking on the image and pressing 'ctrl v' to go directly to a nice easter egg that you’d probably otherwise struggle to find J
Quality matters
When the quality and detail of the product is important to show. Aston Martin demonstrated an example of this in this years Mix keynote. They showed how a car can be viewed as it should be on the web, http://sessions.visitmix.com/?selectedSearch=KYN0801 . The demo starts 1:48:23 in, with the actual DeepZoom part at 1:51:20. DeepZoom is used to zoom in through the window in order to see the quality and detail of the material used, down to the stitches.
A great example of how to take a very strong quality brand and move it to the web.
Are there anymore...
