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Is RSS "the next big thing"?

Frank Bajak from AP writes this article on RSS. Quotes Reinacker and Scoble (source: Scoble). Most interesting analogy for me was between RSS readers and Netscape circa '94.

Which makes me think - which large corporates are using RSS to publish corporate news? I just checked Microsoft PressPass and it doesn't appear to offer RSS. It would be very cool if I could add RSS news alerts for my top 20 customers into IntraVnews.

Does anyone know of large (or small for that matter) corporates who are leading the way?

Published Sunday, February 29, 2004 5:54 PM by Removed=342783
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