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Good writing tips for developers forced to write marketing content

There is a good article on A List Apart about how to generate interest and describe the business value for software. What I like most is the use of examples. A lot of web copy is written by copywriters who aren’t trained in writing for the web—and much Read More...
Posted Friday, June 01, 2007 11:38 AM by Clint Covington | 6 Comments

Driving good profits through design and customer feedback

Culture of Design In the last three years, I have seen Microsoft’s design culture shift to tackle hairy design challenges that are rooted in legacy tradition. Business Week recently acknowledged the positive changes at Microsoft in the article, The Soul Read More...
Posted Monday, May 28, 2007 6:48 AM by Clint Covington | 1 Comments
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Toyota business lessons about humility, elegant solutions, and simplicity

I came across a couple of good articles about Toyota improving its designs and innovation process. Business Week, for example, recently published " Fighting to Stay Humble ". "To be satisfied with becoming the top runner, and to become arrogant, is the Read More...
Posted Tuesday, February 27, 2007 7:24 AM by Clint Covington | 2 Comments
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