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Good writing tips for developers forced to write marketing content

There is a good article on A List Apart about how to generate interest and describe the business value for software. What I like most is the use of examples. A lot of web copy is written by copywriters who aren’t trained in writing for the web—and much Read More...
Posted Friday, June 01, 2007 11:38 AM by clintc | 6 Comments

Driving good profits through design and customer feedback

Culture of Design In the last three years, I have seen Microsoft’s design culture shift to tackle hairy design challenges that are rooted in legacy tradition. Business Week recently acknowledged the positive changes at Microsoft in the article, The Soul Read More...
Posted Monday, May 28, 2007 6:48 AM by clintc | 1 Comments
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Resume best practices revealed

Over the past 6 months, I reviewed an overwhelming number of resumes from jobseekers interested in joining my team. After a exhaustive search, we’re excited to have found a great fit for the team – Ryan from M7 Database. During the process of identifying Read More...
Posted Saturday, May 12, 2007 10:01 PM by clintc | 0 Comments
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When customer support goes wrong

Customer experience impacts a product or service’s overall success in the marketplace —just one reason that I invest time in this blog. Customers are quick to share their positive and negative experiences with others, thus enabling or hindering adoption. Read More...
Posted Monday, April 23, 2007 10:45 PM by clintc | 1 Comments
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The race to build affordable cars

I'm from a family of six. At one point, my parents had 5 kids living at home going to college. Money was tight and everyone needed to drive a car to work and school (we lived in the sticks). My dad bought a fleet of Chevy Sprints and kept us all in wheels. Read More...
Posted Saturday, April 21, 2007 2:26 AM by clintc | 11 Comments
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Toyota business lessons about humility, elegant solutions, and simplicity

I came across a couple of good articles about Toyota improving its designs and innovation process. Business Week, for example, recently published " Fighting to Stay Humble ". "To be satisfied with becoming the top runner, and to become arrogant, is the Read More...
Posted Tuesday, February 27, 2007 7:24 AM by clintc | 2 Comments
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