New Keyboard for Gamers. Potential for Accessibility Market?

Belkin has introduced the N52te keyboard for gamers. But is this really a super cool alternative input device in gamers clothing? The features include 15 programmable keys with 3 keymap states, backlit display, programmable 8 way thumb pad, and the ability to set up multiple user profiles. All of the marketing literature is geared for gamers but I think this has some serious "cool" potential on the accessibility market. And with an MSRP of $69.99 is one of the most reasonably priced devices on the market.