October 2008 - Posts

The Ingredients for a True Cross-Channel Experience: A Case Study
20 October 08 09:31 AM

I hesitate to use a personal anecdote to make broad generalizations about cross-channel retailing, or to imply that one experience can represent the whole of a retailer's cross-channel strategy.  All that being said, I had what I thought was a tremendous Read More...

Postedby domc | 1 Comments    

Economic Impact on eCommerce Investments
19 October 08 07:50 AM

In the midst of the economic doom and gloom being widely reported, many retailers are cautiously evaluating their eCommerce investment programs.  Here is a summary of my analysis of how the current economic situation will impact retail eCommerce Read More...

Postedby domc | 1 Comments