February 2009 - Posts

Breaking the “P&L Barrier”: Coordinating eCommerce and Enterprise Strategies
15 February 09 02:08 PM

I recently attended a break-out session at the National Retail Federation’s Annual Big Show in NYC.  In this session, Laura Wade-Gery, CEO of Tesco.com and Direct, spoke on Tesco’s strategy for cross-channel retailing success.  Not surprisingly, Read More...

Postedby domc | 1 Comments    

How Far Can Tactical Site Enhancements Take Us?
15 February 09 01:55 PM

With short-term ROI as the current call-to-action in Retail, eCommerce and customer experience teams have redeployed their budgets (and new funding requests) around projects that have the best chance of being approved.  As such, an emerging list Read More...

Postedby domc | 1 Comments