‘Operationalizing’ Social Media
As retailers continue to attempt integration of social media into cross-channel commerce strategies there is now a heightened awareness of the labor involved in ‘good’ social media monitoring practices. In some retail and CPG organizations teams dedicated or shared that focus on social media are growing in size and importance. These teams however struggle not only in terms of how to monitor social media but also in terms of how to operationalize this process and to make it part of their broader eCommerce business.
Have a look at an early reveal of LookingGlass from Microsoft. While in proof-of-concept stage today, going forward it signals an opportunity for retailers to make social media practices part of their day-to-day business processes.
http://adage.com/digital/article?article_id=139199
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About domc
I am responsible for eCommerce and cross-channel retailing for Microsoft’s Retail Industry Team. In this capacity, I have worked with many global retailers to assess eCommerce and cross-channel retailing strategies and how technology and business processes can be used to accomplish strategic initiatives.
I leverage my background in retail supply chain and consumer experience technology to align retailers’ customer facing application portfolios with the realities of retail enterprise applications and enterprise data paradigms.
Prior to joining Microsoft, I held positions at Oracle Retail, Retek, and Accenture. At Oracle Retail, I was a product manager responsible for supply chain execution systems. While at Retek I held functional architecture responsibilities for Retek’s supply chain execution systems, including integration with other ERP functional areas such as merchandising, financials, order management and point-of-sale. In my role at Accenture, I was responsible for leading custom development and implementation teams for large retail ERP projects, including direct-to-consumer operations. I have been quoted in industry publications and have lectured at a variety of venues.
My retail solutions experience includes verticals such as hypermarket, grocery, specialty, soft lines, C-store and hard lines. This experience included traditional brick-and-mortar as well as multi-channel fulfillment models.
