MUST SEE: Hard Rock Cafe memorabilia collection using Silverlight 2 Deep Zoom technology
Here's and example of technology facilitating experiences that would otherwise be impossible. The Hard Rock Cafe, as you may know, own thousands and thousands of pieces of Rock 'n' Roll memorabilia from famous stars through the past few decades. From outfits worn by Elvis, guitars signed and donated by Eric Clapton, the range of objects of interest (particularly to me as a musician myself) is staggering.
They recently worked with Vertigo - one of the top Microsoft early technology adoption partners to build this application: http://memorabilia.hardrock.com/
The application uses Silverlight 2 Beta 1 and takes advantage of the Deep Zoom technology (formerly known as SeaDragon) that enables the user to zoom in with incredible depth and clarity on images taken specially to show cloes-up fine detail of their item collection.
I found this totally totally gripping and have spent ages playing with it.