Star Power Behind Tablet Advertizing? That's So Dirty!
I'm hoping that the title got someone's attention. Did it? Let me know. I get so little mail these days......
Anyway, I found this a little while ago, and immediately thought to put it up here, but then promptly got busy with SDK topics, reviews, newsletters and stuff. Better late than never.
HP has released a series of internet ads for their tx2000z Tablet PC, starring (drum roll)
Mike Rowe, from Dirty Jobs.
OK, it's not earth shattering, but it is, at least a little bit. Over the past five years there have been a few Tablet PC commercials that have made the airwaves. I remember the Lenovo ad with the ink; Microsoft Office had an ad where some workers spun a Tablet PC in an end-zone-like celebration; Gateway had an commercial in which a Tablet PC had a brief cameo; Best Buy had one appear as well. But these were small potatos next to a production of five vignettes of up to five minutes, each starring a recognizable talent. To me, this trumpets that HP sees return on investment. I'm sure Rowe doesn't come cheap, and you need to sell a lot of Tablet PCs to recoup the investment.
I am truly glad that they have taken the lead and produced these bits. They're really funny, especially if you are a fan of Dirty Jobs. And Tablet PC. Or just poop jokes.
My favorite exchange: "Hey, Mike. I got the massage table ready...That folds into a tablet, you know? You can write love notes."
Tablet rocks.
Eliot works in the Windows Support and Technology (Developer Content) group in the Windows Experience Division. He is currently working on HTML5 specifications with the W3C.