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360-degree collaboration on XBox 360
06 April 06 02:43 PM

Creative collaboration around XBOX 360: http://www.core77.com/reactor/04.06_xbox.asp Hall explains: "The brand discipline is changing. Getting your message out via mass-communications channels isn't enough. A thoughtfully designed, end-to-end user experience Read More...

Postedby cspot | 0 Comments    

Filed under: user experience, microsoft, brand, xbox, marketing, advertising

On Target...
22 February 06 09:01 PM

Target uses design/art to distinguish themselves and their products from competitors...thus, they use design to sell! Target even goes so far as to publish a philosophy: Great design isn't reserved for the few... it's for everyone to enjoy, everyday. We're here to champion the value of objects of great design big and small. And to deliver them at a value that really does make it Design for All. Read More...

Postedby cspot | 1 Comments    

Filed under: disney, architecture, design, advertising, everyday things