About Say what? Microsoft Malaysia One ISV Technology Blog
Hi there, you may remember me from such roles such as Academic Programs Advisor in Microsoft Malaysia. I used to have a blog on theSpoke, http://thespoke.net/blogs/hoongfai, but I became such a passive blogger that eventually it became just another item that is returned with Windows Live Search when you search for my name, "Lai Hoong Fai", or "Hoong Fai Lai", or any other permutations of my name.
Currently I'm the Senior ISV Technology Advisor, still in Microsoft Malaysia. I work with a special group of Microsoft partners called ISVs (Independent Software Vendors). Who are these folks? The biggest ISV partner of Microsoft has got to be SAP. Their solution uses Microsoft's products and technologies, such as Microsoft SQL Server, and recently there was a collaboration between SAP and Microsoft that resulted in a new product called Duet. All in all, Microsoft ISV partners are those who develop their solutions that leverages one or more Microsoft products and technologies. I work with these unique set of partners to advise and guide them on adopting Microsoft technologies and products in their software solutions.
I have friends who ask me what I do, in layman's term. I often had difficulty explaining the name of my role until I found the term "technical marketing". That's the most "layman" I think I could get in explaining my role title. That seems to get me off the hook. People just stop asking me. Some may challenge me as to whether that is an oxymoron. How could one couple technical and marketing in the same phrase. I could, at least I'll try!
