Tough Play -- Unfazed by Rejection, CDC Makes Third Bid for Onyx
CDC is continuing to pursue Onyx because it has complementary CRM capabilities that neither Pivotal nor c360 have been able to provide, particularly in such industry verticals as insurance and government.
The first offer made little financial sense for Onyx, Yankee Group analyst Sheryl Kingstone told CRM Buyer. The second offer's numbers were more appealing, she said, but Onyx still resisted acquisition by a company that has also swallowed its one-time chief competitor, Pivotal
The Hong Kong-based company has been building out its software portfolio over the last six months, acquiring Microsoft (Nasdaq: MSFT) partner c360 Software company, a provider of CRM add-on products, industry-specific applications and development tools for Microsoft Dynamics CRM, and subsequently building out its ties with Microsoft. http://www.ecommercetimes.com/story/eEaK6QmWDl3zI4/Unfazed-by-Rejection-CDC-Makes-Third-Bid-for-Onyx.xhtml
