In sharp contrast to the Yale teams where 100% of the teams showed they had quite a bit of fun thinking creatively while branding themselves and made us spend time to think about why they named themselves like they did - only 35% of the Tuck teams even bothered to even have name for their teams. I found this rather interesting considering this is a marketing/business competition. Of the 14 teams participating, 5 teams had names which were:

  1. Team 2: Uh they were listed 2nd on the spreadsheet. So I guess they are team 2.
  2. We're A PC: Ha! A take on our new ad campaign. Clever. But I was curious if they wanted to name themselves "We are All PCs" or if they meant they all work together to be considered "We're A PC". the capitalization of the letter A is what made me think like this. Cool
  3. Five Horses: Absolutely clueless on why a 4 member team is called the 5 horses. Couldnt think of cultural references either. Am curious, very curious.
  4. 4 M's: Possibly bcos this 4 member team is an all Male team? 4-Ms ?
  5. T++: A possible take on Tuck++?? A little C++ inference?

Branding aside - Tuck maintained the high standards set by Yale in terms of diversity on some dimensions. Of the 56 participants from Tuck - they do represent 15 countries: Brazil,Canada,Croatia,France,India,Israel,Japan,Kenya,Korea,Oman,Pakistan,Poland,Romania,UK,USA. About 16% are Female participants.