Another Press interview on Corporate Blogging

re: Another Press interview on Corporate Blogging

Trevor Cook — Fri, 04 Aug 2006 09:04:53 GMT

She rang me yesterday. I gave her a link to a UK site that covers lots of work-related blogs but I didn't have any great local examples for her and frankly I've lost interest in some of these blog articles. Why doesn't she want to write about positives and potential rather than rules and sackings. I'm glad they're interested but I think they have a ways to go in building they're understanding before they can say anything interesting. Besides which the AFR is a dark site so even if the article was interesting you couldn't link to it and discuss it. AFR NO Access - what's that about?

re: Another Press interview on Corporate Blogging

Des Walsh — Sat, 05 Aug 2006 07:17:41 GMT

Trevor knows much more than I about what the big end of town is doing with this stuff, but I'm interested to see that the regional bizdev organisation up here in the NSW northern rivers has scheduled sessions on Business Blogging as part of Small Business Month (September)and I've been invited to do a presentation in Tweed Heads and Byron Bay. What price Business Blogging from the Bush? :)

re: Another Press interview on Corporate Blogging

Mark Jones — Sun, 06 Aug 2006 04:06:35 GMT

G'day Frank. I've never been a fan of the Gartner hype cycle, but to answer your question I'd say there is growing acceptance within the mainstream news ranks that blogs are part of the landscape. Despite Trevor's valid comment about the search for new/better angles, it's become a question of when, not if more of corporate Australia will embrace blogs. Some say we're 12 to 18 months behind new technology adoption in the US, and I think the same can be argued re coporate blogs. Separately, the only safe comment I can make about AFR Access without getting sacked is to make the point that it's not about blog-style conversations (or the traditional online ad model). In my opinion, it's about making money from content aggregation and taking on Factiva.

re: Another Press interview on Corporate Blogging

Trevor Cook — Mon, 07 Aug 2006 00:31:50 GMT

Hey Des - Byron Bay! I wish I got gigs like that
I don't read the AFR anymore I skim it for business reasons. That's because I don't read paper anymore. I think about 100% of the AFR's readership are online and they are going to become more like my reading habits over the next few years. Which I think means the AFR is positioning itself to get out of the newspaper industry and get into the personal investment advice and planning industry.
I agree that blogging is gaining traction in corporate Australia, mostly at the 'I better find out what this is all about and stick my little toe" in stage
Still that's good because I'm doing paid consulting on corporate blogging several times a week now.
Still small beer but when I told people a couple of years ago that PR people would make a living out of social media in a few years time - they laughed'
Its not there yet, but its getting closer
Close enough for me to have to suppress the odd smug little smirk from time to time

AFR : Baring it all on the company blog

frankarr - an aussie microsoft blogger — Tue, 15 Aug 2006 03:33:41 GMT

The
article by Fiona Smith about Corporate Blogging has been published in the
AFR today.
Unfortunately,...

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