Going After the Long Tail? Think Channel as a Service (CaaS)

MSDN Blog Postings » Going After the Long Tail? Think Channel as a Service (CaaS)

Mon, 08 Oct 2007 11:55:31 GMT

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re: Going After the Long Tail? Think Channel as a Service (CaaS)

jabailo — Thu, 18 Oct 2007 22:22:58 GMT

I have a friend who sells postcards to collectors and he uses e-Bay. e-Bay is full of long tail vendors successfully marketing used goods that find value at the end of their product cycle.

Still, there are many shortcomings. e-Bay is very passive...put it out there, hope they find it.

Google sells to this mentality as well, although you would think otherwise. The Google advertiser thinks -- I hope that someone will search for this product and find my store.

That is so passive.

What software misses is door-to-door (other than spam, which has been discredited). We must be as vacuum cleaner salesmen, knocking on doors...no longer just soapboxes sitting on the shelves.

re: Going After the Long Tail? Think Channel as a Service (CaaS)

BradH — Tue, 25 Dec 2007 18:00:08 GMT

Companies like alibaba make for interesting case studies for those NA and European companies smart enough to do more than complain about the silent Chinese competitors silently gaining strength. One cannot help but respect how quickly they connect the dots in leveraging existing investments to reach into new markets and opportunities.

Terry Guo recent investment into Alibaba is in line with the CaaS strategy .. bringing the power of Foxconns manufacturing services into the overall portfolio for services available to the SME thru the Alisoft enabled platform. Stay tuned ... " a pair of wings that will allow the tiger to fly .. "

ERP as a Service

Weblogul lui Zoli — Tue, 09 Sep 2008 15:47:44 GMT

Senior Software atacă long tail-ul în România prin livrarea prinicpalului lor produs, SeniorERP prin