Microsoft's Experimentation Platform team, which includes developers in Dublin, recently published a paper in Data Mining and Knowledge Discovery. The paper, titled "Controlled experiments on the web:survey and practical guide", discusses how Microsoft
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On April 16th, Mary Jo Foley published an article called " Microsoft looks to make product planning more science than art " where she talks about the technology, the opportunity and interviews Ronny Kohavi, the General Manager of ExP. The article goes
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